SOURCE: Red Bend Software

March 21, 2007 08:30 ET

Red Bend Software Signs Global Contract to Provide FOTA Solution for Mobile Handsets

Red Bend's Client Software to Deliver Quick, Reliable Software Updates and Enable New Revenue-Generating Mobile Services for Select Motorola Mobile Devices

WALTHAM, MA -- (MARKET WIRE) -- March 21, 2007 -- Red Bend Software, the market leader in Mobile Software Management and Firmware Over-the-Air (FOTA) updating solutions for mobile phones, today announced it has signed a global agreement with Motorola to license its vCurrent® Mobile client software for use in select Motorola mobile devices -- including a number of handsets based on Motorola's Linux-Java software platform. Red Bend's software will enable efficient, reliable and cost-effective delivery of software updates to these Motorola mobile phones, enhancing the overall mobile user experience beyond the point of purchase.

The agreement recognizes the importance of firmware and software management in enabling operators to deliver new services that help increase average revenue per user (ARPU) and improve customer loyalty. Select new handsets utilizing Motorola's flexible Linux-Java platform together with Red Bend's software management solution will enable consumers to easily obtain some of the latest software and features for their phones over-the-air, versus making an inconvenient trip to a retail or service center.

"Great software is just as important as great design -- and keeping consumers up-to-date with new, enhanced features and the latest carrier services is vital to enabling a seamless mobile user experience," said Jim Eckels, General Manager for Motorola XperienceWare. "By incorporating Red Bend's vCurrent Mobile software into several of our new Linux-based handsets, we are offering a fast and reliable software management experience to our customers around the globe."

"FOTA offers unique personalization options for consumers and numerous business benefits and revenue opportunities for operators -- we're pleased to work with Motorola to drive industry adoption of these services forward," said Yoram Salinger, CEO of Red Bend Software. "With this agreement, Red Bend has further solidified its position as a global leader in FOTA and Mobile Software Management."

Red Bend's vCurrent Mobile is a patented and innovative solution for delivering firmware updates over-the-air. vCurrent Mobile, interoperable with standards-based Mobile Device Management servers, decreases update times by 40 percent while maintaining a fail-safe operation to guarantee software updates in the event of disruption. The software efficiently utilizes bandwidth-constrained wireless networks by identifying and delivering only the essential changes from an existing version of firmware to a new, updated version. It compresses the new firmware update to a compact package, up to 97% smaller than other techniques. Red Bend's vCurrent Mobile is embedded in 58 mobile phone models used by 80 million consumers worldwide.

The first Motorola FOTA-enabled handsets utilizing Red Bend's software are expected to be available in the second half of 2007.

For more information, visit Red Bend Software at CTIA Wireless, March 27-29, 2007, in Meeting Room 173.

About Red Bend Software

Red Bend Software helps mobile phone manufacturers and network operators to accelerate the adoption of new services and features, respond rapidly to customer needs, and reduce support costs through mobile software management solutions. LG Electronics, BenQ Mobile, NEC, Sharp, Sony Ericsson, and other large handset manufacturers use Red Bend's firmware over-the-air (FOTA) mobile client software to quickly and reliably deliver compact firmware updates to more than 80 million mobile phones already in the hands of consumers. Founded in 1999, Red Bend Software is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K and the U.S. More information about Red Bend Software is available at www.redbend.com.

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. Java and all other Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. All other product or service names are the property of their respective owners. All rights reserved.

Contact Information

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