SOURCE: Red Bull

July 11, 2007 11:50 ET

Red Bull Illume Brings Best of Action & Adventure Sports to Quintessential Outdoor City

First of Its Kind International Photography Exhibition Comes to Portland

SANTA MONICA, CA--(Marketwire - July 11, 2007) - This August, Red Bull Illume -- a first of its kind international action and adventure sports photography exhibition -- will visit Portland's Pioneer Courthouse Square offering residents and visitors alike a spectacular street-side "illumination" of indescribable proportions. Red Bull Illume began as a quest to find the fifty best raw moments in action and adventure sports. Contest judges composed of photography experts from around the world hand-selected 50 images from over 7,200 submissions in over 90 countries to participate in a traveling exhibition touring extraordinary destinations around the world. After the images took Aspen, Colorado by storm this winter and made waves in Huntington Beach, California in June, the larger-than-life photography exhibition heads to Portland's cultural vortex this August, offering new perspectives of photography-as-art on SW 6th Avenue.

On August 2-12, a breathtaking spectacle of 25 eight-foot glass and metal cubes will light up Portland's main thoroughfare each evening from dusk until midnight revealing the most dramatic compilation of action and adventure sports imagery ever assembled. The awe-inspiring outdoor exhibition will illuminate at dusk beginning on August 2, drawing spectators through a larger-than-life street gallery of illuminated photographic expressions on three city blocks on SW 6th Avenue. During the day the mirrored cubes will offer reflective urban views of Portland's bustling downtown and the compact beauty of Pioneer Courthouse Square, affectionately known as the city's "living room."

Athlete Steve Fisher, whose extreme kayaking adventure is featured in the exhibition, shares his reaction to Illume: "Red Bull Illume is the first-ever photo contest to exclusively honor the men and women behind the camera in the outdoor and adventure sports world. For the first time these talented photographers are put on a pedestal and are getting the credit they deserve. It's like the Oscars of the outdoor sports world!"

The judging panel was composed of the toughest critics -- photo editors and photo journalists from photography, action sports and lifestyle magazines from around the world. Judges selected 50 winning images (five finalist images in ten image categories) for the Red Bull Illume traveling exhibition, chosen from over seven thousand international submissions by both amateur and professional photographers. Red Bull Illume celebrates and honors the men and women behind the lens who braved the planet's harshest terrain in order to capture athletic grit and triumph.

Illume participating photographer Brian Nevins shares his experience being part of this competition, "Red Bull Illume is unique because we have never had a competition like this before in this genre. We've watched rock 'n roll, fashion and other types of photography grow and get recognition for the years of hard work dedicated to it. This is the first time we can feel special about what we do and it's been an honor to be a part of it."

Red Bull Illume spotlights the top international photographers who have triumphed in the eyes of experts for their art, spirit, grit and edgy perfection, and the exhibition is a tribute to their creativity and raw skill. The top 10 category winners include:

  Categories       Category Winners

  Lifestyle        Desré Pickers - South Africa
  Sequence         David Blažek - Czech Republic
  Close-Up         Dawn Kish - Flagstaff, AZ
  Energy           Thomas Stöckli - Switzerland
  Spirit           Brian Bielmann - Haleiwa, HI
  Playground       Wojtek Antonow - Poland
  Wings            Fred Mortagne - France
  New Creativity   Jimmy Wilson - Melbourne Beach, FL
  Experimental     Tim McKenna - Australia
  Illumination     Gian Paul Lozza - Switzerland
Fred Mortagne of France achieved the honor of Illume Image of the Year for his stylized skateboarding image that has a composition beyond expression and wowed judges. As part of his winnings, Mortagne has been commissioned for the photo shoot of a lifetime with a Red Bull athlete of his choice, anywhere in the world.

Voting for the People's Choice Award will conclude on August 12, the final illumination night in Portland. The voting began at the kick-off exhibition in Aspen this past winter and has continued throughout the tour. People are encouraged to cast a vote for their favorite action and adventure sports image at the voting kiosks at the exhibition, online at, or by text message through August 12. The winner, selected by sports fanatics, art buffs and fans across North America, will be announced on the Illume website following the Portland exhibition.

Following the exhibition in Portland, the top 50 photographs will travel next to unique outdoor international destinations in 2008. For further details on Red Bull Illume and for updates on the worldwide exhibit tour, please visit

Red Bull Illume's visit to Portland has been made possible through the cooperative efforts of Portland Mall Management Inc., TriMet and the City of Portland.

For additional, complimentary images, please visit

Contact Information