SOURCE: Red Bull North America

Red Bull North America

February 01, 2012 13:44 ET

Red Bull Soapbox Race Revs Up for 2012

Dallas and Atlanta Wave the Green Flag on Applications

DALLAS, TX--(Marketwire - Feb 1, 2012) - Ready! Set! Go! Red Bull Soapbox Race, featuring some of the wildest legal street racing around, is set to cruise into Dallas and Atlanta for two pit stops in 2012. While typically reserved for F-150s and Escalades, the two cities will make room four-wheeled crafts of a different kind as 40-50 teams compete for soapbox supremacy at each stop. This non-motorized racing event, which is free to the public, invites gear heads and adrenaline junkies alike to break out their toolboxes and build outrageous human-powered vehicles designed to thrill the masses. On June 9th Atlanta spectators will flock to Midtown near Piedmont Park to experience the Red Bull Soapbox Race. Red Bull Soapbox race then takes a victory lap on September 15th as speed demons careen down a treacherous course in North Dallas.

Red Bull has produced more than 40 Soapbox Races around the world -- from Australia to South Africa, Helsinki to St. Louis, and Jamaica to Italy. The first Red Bull Soapbox Race was held in Brussels in 2000. The first stateside race took place in St. Louis in 2006.

THE FAST AND THE FEARLESS
Ever imagined yourself speeding toward the checkered flag as a crowd of thousands cheer you on to victory? Well, Red Bull Soapbox Race is calling you! Teams can enter their engineering marvels and crazy concepts with a formal application found at www.redbullsoapboxrace.com. Don't delay! Atlanta submissions are due by April 16th and those looking to race in Dallas have until May 1st to submit their proposals.

Teams will need more than just courage to claim victory on these city streets as they will be judged on three criteria: speed, creativity and showmanship. So, make it fast and make it fun! Previous events have proven that the most outlandish crafts are typically the big winners, so put on your creativity caps and let loose. Past podium finishers have included a Philly Cheese Steak, the Mach I from "Speed Racer," a Giant Troll and the flying Winnebago from "Spaceballs."

GET YOUR IMAGINARY MOTOR RUNNING
Each soapbox must be powered by gravity and imagination, which means no stored power or external energy sources allowed. And size does matter! All vehicles must be less than six feet wide and 20 feet in length, no more than seven feet high and cannot weigh more than 176 lbs (not including the driver). Drivers must be at least 18 years old, but engineers and grease monkeys of all ages are welcome to be part of the five-person team.

For more information and to apply, visit www.redbullsoapboxrace.com. A selection of high-resolution event photos from around the world can be downloaded at www.redbullcontentpool.com.

Contact Information