Canadian Red Cross

Canadian Red Cross

May 06, 2008 11:45 ET

Red Cross Encourages Canadian to Know the Risks

Red Cross polling shows Canadians feel they are prepared to cope for 72 hours in the event of a disaster

OTTAWA, ONTARIO--(Marketwire - May 6, 2008) - The Canadian Red Cross today annouced that new polling results by Environics Research Group show 80% of Canadian feel confident that they are prepared to cope if disaster strikes their community. During Emergency Preparedness Week, May 4-10, The Red Cross and Public Safety Canada encourage Canadians to "know the risks".

"We're delighted that Canadians are confident in the face of disaster, but caution that risks can take many forms depending on where you live, the time of year disaster strikes, and what you have ready in your preparedness kit," says Don Shropshire, Canadian Red Cross National Director of Disaster Management. "Right now we're experiencing flooding in eastern Canada because of rain and near record-breaking snow accumulation, and affected families are having to evacuate their homes. It is times like this when being prepared pays off."

In order for Red Cross to be well prepared to assist Canadians in times of disaster we seek corporate support to train volunteers. Thanks to a recent generous donation from Clorox of more than $400,000, Red Cross will further strengthen its national disaster volunteer training program.

Around the world 201 million people were affected by natural disasters in 2007 - a 40 per cent increase from 2006. Canadians have faced many emergency situations in the past, from floods to ice storms, power outages and water supply problems. Each area within Canada faces its own unique risks. In recent years disasters have forced more than four million Canadians from their homes and caused billions of dollars in damage.

For information on how to prepare for hazards in their community, Canadian are encouraged to contact their local Red Cross office and their provincial/territorial government's Emergency Management Office. When contacting them, be prepared to take notes. Ask what types of natural disasters happen in your area.

By following a few simple steps now, you and your family can be prepared for emergencies:

1. Know the risks in your community.

2. Make a family emergency plan.

3. Assemble or purchase a family emergency kit

4. Take a Red Cross first aid course

Visit to learn more about Emergency Preparedness Week. Enter the contest for a chance to win one of seven Red Cross Disaster Preparedness Kits.

Canadians wishing to help people affected by flooding in New Brunswick are encouraged to contribute by donating online, calling 1-800-418-1111 or contacting their local Red Cross office. Cheques should be made payable to the Canadian Red Cross, earmarked "Flood Appeal 2008" and mailed to the Canadian Red Cross National Office, 170 Metcalfe Street, Suite 300, Ottawa, Ontario, K2P 2P2.

Contact Information

  • Canadian Red Cross Media Line