SOURCE: Red Mountain Resort

RED Mountain Resort

November 22, 2016 08:00 ET

RED Mountain Makes History on Two Fronts: First Four Star boutique hotel at a ski resort in over a decade "only the start" as Crowdfunding campaign snowballs

ROSSLAND, BC--(Marketwired - November 22, 2016) - In August 2016, RED Mountain Resort launched a Crowdfunding campaign called "Fight The Man. Own The Mountain." As of November 21, 2016, this landmark campaign has raised $5,175,000 from 1,410 different investors. The campaign on is currently in the "Test The Waters" phase to gauge public interest in an equity offering and, if the first phase is successful with $10M pledged, the company plans to move forward with this historic equity offering. For as little as $1000, fans of independent skiing and snowboarding can put their money where their mouth is and come away with a slice of western Canada's original ski resort. It has never been done before. "We've reached that 51-percent tipping point," says Howard Katkov, CEO of RED. "We need another push but it's gonna happen!"

Bundled up with this good news on the Crowdfunding front is the new announcement that The Josie Hotel will open at the base of RED for Winter 2017-18. This Four Star hotel is truly groundbreaking news in both senses of the word. The Josie will be one of the first architecturally unique hotels to be built at a major ski resort in North America in over a decade: a modern, 106-room boutique hotel, right at the base of RED. Josie will encompass a restaurant, bar, conference and meeting rooms, a large function deck and a spa including an outdoor slope-side pool -- just for style points.

The ski in/ski out Josie is owned and developed by William Cole Company and will be operated by Trust Hospitality, a 25-year veteran in the boutique hotel space. "We know The Josie will become a favorite new gathering place for visitors and locals alike," says Spencer Clements, President of William Cole and a longtime RED visitor. "I think that Kootenay locals especially will appreciate the care and concern that have gone into the hotel's bones and some of the subtle design nods to Rossland's rich heritage of mining and fearless frontier living." The William Cole Company's faith in this fantastic area and its people is evident in their choosing RED and Rossland for their first development at a ski resort.

The unbridled success of the "Fight The Man. Own The Mountain." campaign and the exciting forward movement on the hotel front mean RED is entering a new era of stylish sustainability. The Josie solves a practical problem in that RED has been short on beds in peak season for years now. But, more importantly, The Josie Hotel will be one of the most significant economic drivers of the resort and Rossland in several decades. The Josie will increase tourism visitation, boost commerce for the businesses of our community and create additional four-season employment that is important for sustainable growth. There will be approximately 45 full-time employees and an additional 20 part-time employees to build and operate it.

"I'm already getting internal emails about possible job openings," jokes Edmund Sulzman, VP of Operations, Trust Hospitality. "All they've seen is architect renderings and the business plan, but my team seems very keen to work in Rossland and help bring The Josie to life."

"We've always had the incredible vertical, the deep powder, and a community that is second to none," adds Katkov. "That community has come through hard on 'Fight The Man. Own The Mountain.' and we hope this news regarding The Josie Hotel will let them know that their investment is a worthy one. Pledging $1000 to own a piece of history is one thing; it's emotional and passionate. Investing millions in a new boutique hotel is of an entirely different order… Both point to a rising tide at RED and Rossland and I couldn't be more thankful to be part of this incredible community."

Click here to visit RED's "Fight The Man. Own The Mountain." campaign

RED Mountain Resort

RED is the last great, unspoiled resort. Located in Rossland, BC, 1st stop on Canada's famous Powder Highway, RED delivers 2,877 acres of pristine, unfettered skiing. RED recently added nearly 1,000 acres of intermediate to advanced terrain on Grey Mountain. With 7.6m of annual snowfall, (cheap!) in-bounds cat-skiing, and the friendliest locals around, it's no wonder The NY Times voted us their #8 "Best Place in the World to Visit in 2013." Other recent wins include Powder's "Ski Town Throwdown," and "Most Underrated Resort" by Skiing. Fresh turns that you don't have to fight for -- that's RED.

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