SOURCE: Red Staple, Inc.

September 12, 2011 17:25 ET

Red Staple to Demonstrate a Breakthrough in Lateral Publishing at TechCrunch Disrupt SF

Innovative Authoring Tool Enables the Creation of ePubs and Enhanced iBooks That Include Video, Audio, Images and Links -- Quickly, Affordably and Easily

SAN LUIS OBISPO, CA--(Marketwire - Sep 12, 2011) - Red Staple, Inc., a pioneer of tools that enable independent artists to easily and affordably create digital packages for rapid distribution, today announced it will be demonstrating its new authoring tools, a breakthrough in the emerging category of Lateral Publishing, in the Startup Alley at TechCrunch Disrupt SF on Tuesday, September 13, 2011. Working titled Red Staple Enhanced iBooks Authoring Tool (EiB-AT) and Red Staple ePub Authoring Tool (ePub-AT), these tools help publishers of all sizes and independent authors make Enhanced iBooks and ePubs quickly, easily and affordably for distribution on a wide range of platforms (e.g. iBookstore, Google, Amazon, Sony, Nook).

Carving a Lateral Publishing Niche:

The concept behind Lateral Publishing is that you can take the written word (i.e. a book manuscript) and add extra content such as images, video, audio and links, to broaden storytelling experience while also leveraging the attributes of newer tablets and e-reader devices (e.g. Apple iPad).

"Lateral Publishing in some ways is about bringing back the idea of getting extra content with your primary purchase. The path has been paved on the music side with the availability of enhanced LPs and Extras for outlets like Apple's iTunes store," said Lori Jordan, co-founder of Red Staple. "What's amazing now is that things have aligned to give us an ideal platform for making lateral publishing content widely accessible. Our authoring tools open up possibilities for authors and their publishers to enhance and differentiate their offerings in a way that is quick, easy and affordable."

A Publishing Solution with Entertainment Industry Roots

Company co-founder and CEO, Lori Jordan, has a background in the entertainment industry having spent years in Interactive Television and as an executive in the digital group at Paramount Pictures. She saw how content owners, especially independent artists, were trying to figure out how to participate in the emerging digital distribution world. The new authoring tools being showcased at TechCrunch Disrupt SF, are a natural extension of Red Staple's first product designed to help independent musicians create and deliver LPs and Extras for outlets like iTunes.

"Red Staple has applied current entertainment industry marketing and distribution experience and created a brilliant tool for the book publishing industry -- one that sorely needed to retool this industry for the 21st century consumers," said James Mercs, a creative technologist whose work has led to numerous awards (such as an Emmy and Oscar Scientific). "Most, if not all, of my career has been on the cutting edge of technology. So I was seeking an innovative way to make my first book ("The Chopping Block") accessible to as many readers on as many of today's digital distribution platforms as possible. The Red Staple ePub authoring tools worked seamlessly. Simply stated, it allowed me to have compatibility with current and future distribution considerations. As an author, using Red Staple was the easiest decision I have made in publishing. It just works!"


  • Red Staple Enhanced iBooks Authoring Tool (EiB-AT): Video, images, links, and audio can be easily integrated into an iBook with a few clicks. Red Staple will validate and export the file for delivery in a few days. For example, a book with under 100-pages (Word doc, single-spaced), up to 25 images and 2 small videos can be created for under $200.

  • Red Staple ePub Authoring Tool (ePub-AT): Takes a .doc file and creates an ePub file that can be used for delivery to any distributor who accepts ePub as a source file (e.g. iBookstore, Amazon, Google Books, Nook). Red Staple will validate and return (export) the file back to the author for delivery in a few days. For example, a book with under 100-pages (Word doc, single-spaced) and up to 25 images for the ePub format can be created for under $100. Larger books with more pages, video and images fall into the $200 to $300 range. Details are available at

  • After setting up an account, the authoring tools can be used for free. The fee is charged when the validated file is downloaded.

  • The deliverable includes two edits after purchase.

  • Early adopters of Red Staple's ePubs and Enhanced iBooks authoring tools include INscribe Digital, a sister company to INgrooves, a global provider of digital distribution, marketing and promotion services to the audio & video communities.


The Red Staple ePubs and Enhanced iBooks authoring tools are available now. More information is available at

About Red Staple, Inc.

Red Staple, Inc. is a pioneer of tools that enable independent artists (i.e. writers, musicians and filmmakers) to easily and affordably package their own creative content in a unique way for rapid distribution on digital platforms. Red Staple's founders, Lori Jordan and Dee Jordan, veterans in the digital/new media space are passionate about helping artists tell their story by pulling from ALL relevant digital assets they've created, which helps garner a fuller understanding and appreciation for their work. More information is available at

Contact Information

  • For more information, contact:
    Annie Gladue
    Jedemi Communications for Red Staple, Inc.
    Email Contact