SOURCE: Red Star Yeast

Red Star Yeast

November 28, 2012 13:43 ET

Red Star Introduces Platinum Superior Baking Yeast

Company Partners With Professional Baker Gesine Bullock-Prado to Introduce Premium Instant Yeast for Home Bakers

MILWAUKEE, WI--(Marketwire - Nov 28, 2012) -  Red Star, one of America's oldest and most trusted yeast brands, today announced the availability of Platinum Superior Baking Yeast, a premium instant yeast that allows consumers to achieve bakery-quality results at home. 

Platinum contains premium dough enhancers and conditioners which are typically used only by professional bakers. When Platinum is used, baked goods including breads, pastries and doughnuts will be more light and airy as well as larger in volume. In addition, the Platinum proprietary yeast blend/product reduces the risk of dough collapse and is instantly noticeable in the taste and texture of every finished product.

To launch Platinum Superior Baking Yeast, Red Star has partnered with Gesine Bullock-Prado, professional baker, and author of baking memoir My Life from Scratch, and the cookbooks Sugar Baby, Pie It Forward and the upcoming Bake It Like You Mean It. Bakers of all skill levels can visit www.redstaryeast.com/platinum to watch Gesine demonstrate how utilizing Platinum in recipes takes the guesswork out of baking with yeast.

"We wanted to offer a premium product for home bakers that would allow them to achieve professional-quality results in their own kitchen," said Bill Hanes, Director of Consumer Products at Red Star. "Platinum was years in the making, and we're proud to bring our premium product to the home cook, helping to take the intimidation out of baking with yeast."

Platinum Superior Baking Yeast can be found at Kroger, Ralphs and numerous other markets across the country. For a complete list of stores where Platinum can be purchased, as well as recipes and inspired baking ideas, visit www.redstaryeast.com/platinum.

About Red Star Yeast Company LLC

For more than 125 years, Red Star has been making quality yeast products for the home baker, including a line of dry and fast-rising yeast, available for purchase in food stores across the country. For additional information on Red Star's line of consumer yeast products visit www.redstaryeast.com or Like them on Facebook at www.facebook.com/redstaryeast.

Contact Information

  • Media Contact:
    Joshua Levitt
    Morgan Marketing & Public Relations, LLC
    (949) 261-2216
    joshua@mmpr.biz