SOURCE: Redback Wireless Corp.

August 27, 2007 16:50 ET

Redback Wireless Corp. and NextLevel.com Inc. to Enter Joint Venture Agreement

Experienced Marketing and Advertising Agency to Add Depth of Experience

NEW YORK, NY--(Marketwire - August 27, 2007) - Redback Wireless Corp. (Redback), a provider of mobile advertising solutions, is pleased to announce it has entered a joint venture agreement with NextLevel.com Inc.

Under the terms of the agreement, NextLevel.com will manage the sales process for Redback, and will manage client accounts.

NextLevel is an established marketing and advertising agency with solutions for both advertisers and publishers. They handle everything from SMS, MMS, web advertising, rich media delivery, permission-based e-mail and search engine keywords. Their solutions help advertisers maximize their performance and deliver measurable results.

They also help their publishers maximize their profits but not at the expense of their users' experience. With over 20 specialized content channels, they deliver solutions that work.

Brands are delivering promotional content such as mobile music to mobile games to drive consumer engagement. This mobile content is delivered via MMS (Multimedia Message Service). Brands are also leveraging consumer-generated content. A good example of this was Motorola's campaign with the House of Blues where consumers sent photos from their mobile phones to LED boards and internet blogs in real-time.

About Redback

Redback Wireless Inc. is an IP message communications company focusing on the delivery of interactive messages and target advertising to end users anywhere and anytime. Its range of advanced mobile-based IP applications and services are delivered and enabled by using the data capacity of advanced mobile data networks that are just emerging. Redback Wireless Inc. is a Utah registered company.

About NextLevel.com

NextLevel.com (www.nextlevel.com) is a full service new media and communications technology firm that has designed and developed numerous award-winning entertainment-oriented Web sites. NextLevel has established alliances with leading players in the broadcasting, publishing, and entertainment industries and has secured contractual agreements with companies in these industries for the design, development, launch, marketing and management of numerous entertainment Web sites. To date, NextLevel has designed and developed over 75 Web sites for industry giants such as Sony, Warner Bros., Lotus Broadcasting, World Championship Wrestling (WCW), and The Sterling MacFadden Partnership.

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