SOURCE: Redback Wireless Corp.

August 27, 2007 11:38 ET

Redback Wireless Corp. Enters Mobile Multimedia Messaging Service Advertising & Marketing Industry

Company to Establish MMS Software in Growing North American Mobile Market

NEW YORK, NY--(Marketwire - August 27, 2007) - Redback Wireless Corp. (Redback), a provider of mobile advertising solutions, is pleased to announce it has entered the global Mobile Advertising & Marketing Marketplace and that it will be launching its proprietary Multimedia Messaging Service (MMS) software in the coming months.

The company is developing a beta version of its platform, and will be branding as its showcase site. The company has created new conduits in the mobile marketplace for existing branding and marketing to leverage the intrinsic strengths of mobile advertising.

MMS is a standard for telephony messaging systems that allow sending messages that include multimedia objects (images, audio, video, rich text) and not just text messages as in Short Message Service (SMS). MMS is the evolution of Short Message Service (SMS) (SMS is a text-only messaging technology for mobile networks). With MMS, a mobile device is no longer confined to text-only messages. It can send and receive multimedia messages such as graphics, video and audio clips, and so on.

Ed Nijjer, President of Redback, commented, "Our strong management and expertise in mobile technologies, and our collective backgrounds in the Internet Advertising Industry will give us the competitive leverage needed to enter this burgeoning sector. We are excited to be part of an industry that has been estimated to be growing at an extremely fast pace."

Mr. Nijjer continued, "ABI Research forecasted that the total market for mobile marketing and advertising will reach $3 billion by the end of 2007. The research estimates that the mobile marketing and advertising total market, including search and video advertising, will reach $19 billion by 2011."


Redback Wireless Inc. is an IP message communications company focusing on the delivery of interactive messages and target advertising to end users anywhere and anytime. Its range of advanced mobile based IP applications and services are delivered and enabled by using the data capacity of advanced mobile data networks that are just emerging. Redback Wireless Inc. is a Utah registered company.

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