SOURCE: Redback Wireless Corp.

September 12, 2007 14:09 ET

Redback Wireless Inc. and 2rema Technologies Corp. Sign Letter of Intent

Agreement Bolsters Redback's Entry Into Mobile Advertising Industry

NEW YORK, NY--(Marketwire - September 12, 2007) - Redback Wireless Corp. (Redback), a provider of mobile advertising solutions, is pleased to announce that it has signed a letter of intent with 2rema Technologies Corporation (2rema) for the purchase by Redback of 2rema.

Redback is currently developing a proprietary Multimedia Messaging Service (MMS) software platform that will focus on providing marketers new solutions to capitalize on the mobile advertising market. The company is developing a beta version of its platform, and will be branding as its showcase site. The company has entered into an agreement with 2rema to acquire its short message service (SMS) software technology to complement the current launch of its product offering. 2rema is a privately owned operator and software provider of mobile advertising solutions. 2rema allows marketers to reach their audience by placing highly targeted, contextual advertising within relevant and timely user-generated SMS/text mobile content. Established as an operator and software provider of SMS/text messaging services for advertisers, 2rema has incorporated key digital media applications such as email, profiles, and calendar solutions at its flagship site,

Redback has also recently announced deals with Inc., who will manage the sales process and client accounts, and with Ocean Eclipse Inc., who is managing Redback's public relations and investor strategies.

Terms of the deal with 2rema have not been released.


Redback Wireless Inc. is an IP message communications company focusing on the delivery of interactive messages and target advertising to end users anywhere and anytime. Its range of advanced mobile-based IP applications and services are delivered and enabled by using the data capacity of advanced mobile data networks that are just emerging. Redback Wireless Inc. is a Utah registered company.

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