Redberry Resto Brands Inc.

Redberry Resto Brands Inc.
Pizza Hut

Pizza Hut

September 20, 2005 09:00 ET

Redberry Resto Brands Inc.: Important Quebec Restaurant Industry Acquisition/Four Quebec Entrepreneurs Buy Pizza Hut

MONTREAL, QUEBEC--(CCNMatthews - Sept. 20, 2005) - Redberry Resto Brands Inc. of Longueuil today announced the acquisition of 40 Quebec Pizza Hut restaurants, becoming Pizza Hut master franchisee province-wide. The 40 restaurants were previously the property of YUM! Brands Inc. of Louisville Kentucky, who also own the KFC, Taco Bell and A&W chain of restaurants. The value of the transaction remains confidential.

Four leading Quebec entrepreneurs, Christian LeBrun, Robert Laverdure, Andreas Kragaris and Peter Gianopoulos, bring together decades of restaurant development, financial know-how, real-estate expertise and Pizza Hut brand familiarity to form an equal partnership under Redberry Resto Brands Inc. The new owners will move to reinvigorate the Pizza Hut brand in Quebec by dominating the pizza delivery market, providing clients with a superior restaurant experience and maximizing profitability while maintaining Pizza Hut's reputation for quality.

Years of experience in Quebec's restaurant industry have firmly honed Mr. LeBrun, Mr. Laverdure, Mr. Kragaris and Mr. Gianopoulos' understanding of the distinct nature of the province's restaurant market. "Our level of experience brings a kind of sixth sense that guides us in giving Quebec restaurant goers what they want," claims Andreas Kragaris. "As restaurateurs, we were the first to innovate with the bring-your-wine concept 22 years ago and we intend to bring the same spirit of popular innovation to the Pizza Hut brand today."

"Acquiring 40 Pizza Hut restaurants in Quebec allows us to ensure that our clients' dine-in experience remains first rate across the province," explains Christian LeBrun, General Manager of Redberry Resto Brands Inc. "Maximizing delivery services will help us begin to dominate that market segment as well."

All four partners of Redberry Resto Brands Inc. boast solid track records in the Quebec restaurant industry. Christian LeBrun, General Manager of Redberry Resto Brands Inc., has 15 years of experience with Pizza Hut and A&W Food Services Inc. Robert Laverdure, a former Senior Vice-President with TD Bank Financial Group is also a partner in Weinstein & Gavinos, located on Crescent Street in Montreal. Andreas Kragaris and Peter Gianopoulos are co-founders of Au Vieux Duluth Restaurants Inc.

First established in Quebec in 1989, Pizza Hut has gained a solid reputation for friendly, healthy family meals at a reasonable price. In 2004, Pizza Hut profits in the Quebec market were approximately $34 M. Pizza Hut stands out in that all its ingredients, from crust to vegetables, are always fresh, never frozen. In addition, 75% of Pizza Hut product investment is used to purchase quality ingredients from Quebec cheese, pepperoni and vegetable producers.

About Pizza Hut

Pizza Hut® is Canada's largest pizza restaurant company with more than 360 dine-in and take-out restaurants across the country. Pizza Hut has been serving Canadians great tasting pizza for more than 20 years. Pizza Hut is a division of YUM! Brands Inc. and has more than 10, 000 units in over 87 countries worldwide. YUM! Brands Inc. is the parent company to two other segment leaders, Taco Bell and KFC. When combined with Pizza Hut, these organizations make up the world's largest restaurant group.

About Redberry Resto Brands Inc.

Redberry Resto Brands Inc., established in Quebec in 2005, is owned in equal partnership by Christian LeBrun, Robert Laverdure, Andreas Kragaris and Peter Gianopoulos. It operates 40 Pizza Hut franchises across Quebec, including 25 in the greater Montreal area. Redberry Resto Brands Inc. has 1093 employees across the province.

The 40 Pizza Hut restaurants included in the transaction:



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Boucherville Bromont Brossard
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Chateauguay Dollard-des-Ormeaux Drummondville
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Gatineau Granby Kirkland
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Lachenaie Lafontaine Lasalle
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Laval (3) Longueuil Magog
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Montreal (2) Montreal-Nord Mont-Royal
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P.A.T. Pierrefonds Rosemere
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Sherbrooke Saint-Charles-Borromee Saint-Eustache
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Saint-Hubert (2) Saint-Hyacinthe Saint-Jean-Sur-Richelieu
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Ste-Julie Saint-Laurent Saint-Leonard (2)
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Saint-Sauveur Sainte-Agathe Sainte-Therese
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Trois-Rivieres Victoriaville
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