SOURCE: Redbox


October 23, 2014 16:30 ET

Redbox Launches Its First National Loyalty Program

Redbox Play Pass Gives Customers a New Way to Earn Free Movie Nights

OAKBROOK TERRACE, IL--(Marketwired - Oct 23, 2014) - Redbox, America's destination for new-release entertainment, today announced the launch of Redbox Play Pass, a point-based loyalty program that gives Redbox customers a new way to earn free movie nights. Invitations are rolling out in the coming weeks to most Redbox customers who are signed up for Redbox emails.

"Our customers asked for a loyalty program, and today we're delivering with the launch of Redbox Play Pass," said Mike Wokosin, vice president of Digital Marketing at Redbox. "We've seen tremendous response to our beta program, and we're excited to give consumers another way to keep up with all the great new releases."

Redbox Play Pass members earn 10 points for each movie or game they rent, and when they reach 100 points, they'll get a credit good for a one-day movie rental.* There's no limit to the number of credits that can be earned. Members also will get free movie nights on their birthdays and Redbox Play Pass anniversaries, plus other surprises and exclusives along the way. For a limited time, consumers will receive a free one-night DVD rental just for signing up for Redbox Play Pass.**

Redbox is proud to offer convenient access to high-quality new release content at the best value. The latest new releases available at Redbox include Neighbors, The Fault in Our Stars and Godzilla.

For the opportunity to be added to the list for the next round of invites, sign up for Redbox emails at*** For more information and to learn about terms and conditions visit:

*Credits must be used within 60 days of issue. As always, a payment card is required to rent.
**Promo codes will be delivered via email approximately 24 hours after registration and they expire two weeks after being issued. Offer is subject to cancellation or change at any time.
***You must confirm your email address.

About Redbox
Redbox, an Outerwall Inc. (NASDAQ: OUTR) brand, offers new-release DVD, Blu-ray Disc® and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 3.7 billion discs and is available at more than 35,000 locations, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald's locations. For more information, visit and for more information about Outerwall Inc., visit

Contact Information

  • Media Contact:
    Kate Brennan
    Redbox Communications
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