SOURCE: Redbox

Redbox

November 18, 2014 16:20 ET

Redbox Play Pass Surprises Members With Double Points in December

Holidays Arrive Early for Redbox's Loyalty Program Members

OAKBROOK TERRACE, IL--(Marketwired - Nov 18, 2014) - Redbox, America's destination for new-release entertainment, today announced that members of its point-based loyalty program, Redbox Play Pass, will receive double points every time they rent a movie or video game in December. The program debuted in October as an invite-only offer and is now available for all to join at Redbox.com/RedboxPlayPass.

"December will be a great month for family entertainment at Redbox," said Mike Wokosin, vice president of Digital Marketing at Redbox. "With so many great titles like 22 Jump Street, X-Men: Days of Future Past and Maleficent, Redbox helps families see all their favorite movies, and Redbox Play Pass will help them rack up free movie nights at twice the speed." 

Redbox Play Pass members will earn 20 points in December (instead of the usual 10) for each movie or game they rent. When they reach 100 points, they get a credit good for a one-day movie rental. There's no limit to the number of credits that can be earned. Members will also get free movie nights on their birthdays and Redbox Play Pass anniversaries, plus other surprises and exclusives along the way. For a limited time, consumers will receive a free one-night DVD rental just for signing up for Redbox Play Pass.

Redbox is proud to offer convenient access to high-quality new-release movies and video games at the best value. At the end of the third quarter of 2014, Redbox's digital-marketing channels span 36 million email subscribers, 26 million app downloads and 5.4 million SMS subscribers.

About Redbox
Redbox, an Outerwall Inc. (NASDAQ: OUTR) brand, offers new-release DVD, Blu-ray Disc® and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 3.7 billion discs and is available at more than 35,000 locations, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald's locations. For more information, visit www.redbox.com and for more information about Outerwall Inc., visit www.outerwall.com.

Contact Information

  • Contact:
    Kate Brennan
    Redbox Communications
    Email Contact
    630-756-8781