MINNEAPOLIS, MN--(Marketwired - August 30, 2016) - RedBrick Health, a leading provider of technology-enabled enterprise solutions that improve population health and well-being, is celebrating its 10th birthday this summer. Its leadership team marked the milestone by reflecting on the company's roots and rapid growth, and by looking ahead at the growing opportunities to help its clients improve engagement and health across diverse populations, ranging from millennials to seniors.
Vision meets opportunity
RedBrick was founded by a handful of industry veterans looking to re-invent the employer/employee relationship around health. RedBrick co-founder Kurt Cegielski recalls the company's humble beginnings. "It seems like just yesterday we were sitting in a start-up space with torn carpet, exposed pipes and -- as we found out as fall turned to Minneapolis winter -- no heat. We were eager, and maybe naïve, but we had a clear vision around helping people be healthy, transforming the employer/employee healthcare relationship and creating greater consumer ownership of health."
Innovation as strategy
Early on, company leaders found an employer health market ripe for innovative disruption at the consumer experience level, and interest in personal health advocacy modeled on concierge services, rather than on traditional disease-oriented coaching. RedBrick innovated at the business-model level, placing more fees at risk than its competitors, and aligning its revenue model with what clients value most: engagement. Over time, the company systematically replaced outsourced and outdated components of its offering with first-of-a-kind innovations: a graphical and conversational health assessment, digital tracking synchronized with wearable devices and scalable social challenges. It re-envisioned digital coaching through its outcomes-producing RedBrick Journeys®, built an advanced rewards engine to support behavioral economics-based best practices, and created an integrative and customizable platform to serve as a well-being hub and engagement accelerator for a broad array of partner services, apps and wearables. It insourced and reinvented the traditional disease-management-based coaching model with a technology-integrated Person-First™ concierge-like approach. As a result, a growing roster of clients and partners engaged RedBrick to replace legacy program providers that used outmoded approaches, and to implement a "Wellness 2.0" model.
A decade of rapid growth
Fast forward to 2016. RedBrick has grown to include a team of over 400 professionals including behavior-change experts, software developers, clinicians, data scientists, experience designers, engagement specialists and a large, specially trained team of well-being guides and coaches at offices in both Minneapolis and Phoenix. RedBrick has expanded from its first 800-employee client in 2007, to over 14 million consumers reached today through hundreds of employers, health systems, payers and partners. Since the beginning of last year, RedBrick has added over 50 new clients and partners, ranging in size from 1,000 to over 100,000 eligible lives, including a growing list of partners that make the RedBrick platform central to their health engagement strategy.
Dan Ryan, chief executive officer, reflects on these milestones: "Servicing rapid growth while staying on an innovation path in a dynamic and complex market is both challenging and exciting. In terms of size, scope and market position, very few companies in our space make it this far. And, given the size, scope and nature of the opportunity in front of us, we're really just getting started."
Doing what works -- not what's conventional
RedBrick has built one of the largest datasets in the industry on how health habits form, which includes over 500 million observations. The company uses its unique dataset and experience for best-practice research that helps clients avoid costly mistakes and create effective strategies that drive meaningful engagement -- which is engagement linked to outcomes. "What we can now do with data, interactive technology and tech-enabled service delivery wasn't even possible a decade ago," observes Ryan. "Combining these capabilities with our extensive research on 'what the best do better,' we're now in a better position than ever to deliver real, measurable value to our clients."
Over the past two years, RedBrick has conducted original research that substantiates the effectiveness of its approach to meaningful engagement and behavior change. Studies have focused on:
- The impact of choice architecture: objective health improvement was achieved at similar rates across different modes of engagement when those modes were offered in a guided choice model
- Outcomes of a next-generation digital coaching model: RedBrick Journeys drove an order-of-magnitude higher engagement with consumers as well as clinically meaningful results
- What the Best Do Better: Predictive modeling work conducted with over one million consumers highlighted 14 key factors and how best to apply them in program design.
- A Person-First approach to prediabetes: a study of over 10,000 prediabetics found clinically meaningful improvement in objective health measures such as weight and cholesterol, as well as significant improvements in physical activity, nutrition and stress.
Looking ahead: New technologies, populations and challenges
This year, RedBrick has launched multiple new initiatives, including products and programs serving the unique needs of public sector and smaller employers, new models to help health systems care for their caregivers, and engagement initiatives for Managed Medicaid and Medicare Advantage plan members.
What hasn't changed is the company's approach to innovation. RedBrick continues to use its evidence-based, behavior-change framework and user-centered design, through a blend of engaging digital health tools and concierge-style clinical services, to meaningfully engage real people across the spectrum of health, and to deliver measurable results.
"It takes creativity and ingenuity to find new ways to apply user experience and behavior design principles to diverse populations -- from millennials to seniors," explains Ryan. "I am incredibly proud of our RedBrick team. We continue to push the envelope in finding new ways to improve population health, one person at a time. And everyone at RedBrick is very grateful to the participants, clients and partners with whom we do this important work."
About RedBrick Health
RedBrick Health helps organizations improve population health and well-being. Because every consumer has unique needs, we combine our exclusive Behavior Change Framework™ with adaptive technology and live concierge services to drive greater engagement and more lasting results than industry norms. Over 100 leading employers, health plans and healthcare delivery organizations rely on RedBrick Health to measurably improve the health of their populations -- while measurably improving their bottom line.
Visit RedBrick at RedBrickHealth.com, read more at the Health Innovation Blog, or follow the company on Twitter or LinkedIn.