redCity Search Company Inc.
TSX VENTURE : RDC

redCity Search Company Inc.

November 14, 2006 08:00 ET

redCity Announces Appointment of Chief Technology Officer

TORONTO, ONTARIO--(CCNMatthews - Nov. 14, 2006) -

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redCity Search Company Inc. ("redCity or the "Company") (TSX VENTURE:RDC), a local internet search engine company, is pleased to announce that Mahmoud Al-Daccak has been appointed Chief Technology Officer of the Company.

"Mahmoud Al-Daccak brings immense technical expertise and technology development experience to our management team," said Elaine Kunda, President and Chief Executive Officer of redCity. "He has a proven ability to steer product and service offerings in line with a company's strategic vision and we look forward to him helping redCity continue to build its position in the local search market."

Mahmoud Al-Daccak joins redCity with over 10 years of executive experience in technology development management. Most recently, Mr. Al-Daccak was Chief Technology Officer for Maximum Throughput Inc., a Montreal-based IT firm that delivers high performance shared storage and media management solutions for the entertainment industry. There he was responsible for overseeing the company's technology direction and building the engineering team, as well as updating the company's product offerings.

Prior to Maximum Throughput, Mr. Al-Daccak was Senior Vice President and Chief Operating Officer of Polyester Media, a company he co-founded and which specialized in instructional applications and interactive content for the K-12 education market. At Polyester Media, Mr. Al-Daccak oversaw product design and development, human resources and operations.

Before joining Polyester Media, Mr. Al-Daccak was Vice-President, Product Development at Discreet Logic, a developer of graphics systems and software for film and video production and post production. Mr. Al-Daccak, who took on roles of increasing responsibility at Discreet Logic, managed the company's next-generation product development and helped ensure a smooth integration when it was acquired by Autodesk, a leading design software and digital content company.

About redCity Search Company Inc.

redCity Search Company Inc. (www.redcitysearch.com) operates local search engines that allow users to find local businesses quickly and easily across Canada . Its search sites include www.Zip411.net, www.redToronto.com, www.redMississauga.ca and 411Canada.com.

The Company compiles and maintains an up to date database of over 1 million Canadian business establishments that attracts more than 1.4 million unique visitors per month. The Company also supplies branch locator services to the Desjardins Credit Union movement, Laurentian Bank of Canada, the Rona hardware chain and other multi branch Canadian business organizations.

Forward-Looking Statements

This news release may contain forward-looking statements based on management's current projections, beliefs and opinions at the date of this news release. Actual results could differ materially from those anticipated in the statements due to risks and uncertainties which affect the Company's business and operations. Reference should be made to the Company's disclosure documents filed from time to time with Canadian securities regulatory authorities for a detailed description of such risks and uncertainties. The Company takes no responsibility to update forward-looking statements if circumstances or management's projections, beliefs or opinions change.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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