SOURCE: Project Never

Project Never

January 27, 2010 13:00 ET

Redemption for Slapped-in-the-Face Designers: Project Never Announces the 2010 Nomination Period

Design Award Sponsored by Pantone, Communication Arts, HOW, Print and Veer Offers New Hope for Best of the Unchosen

WALTHAM, MA--(Marketwire - January 27, 2010) - Project Never, a design competition that celebrates the best designs never produced, announces today that award submissions will be accepted until March 8, 2010.

"Don't be late," says Justin Hastings, Project Never's co-creator and member of the HB Agency design team. "You've been slapped in the face before -- don't set yourself up for another disappointment."

The free award competition, created for graphic designers by graphic designers, celebrates the best concepts, ideas and designs made for real projects, but ultimately left unused.

"Thousands of effective designs die each day -- often for good reason. At the same time, successful designers and agencies generate many worthy ideas for each project or campaign, only one of which gets chosen for wider audiences," said Matt Gustavsen, Project Never co-creator and also a member of the HB Agency design team. "Project Never honors the best concepts that weren't chosen. In 2009 over sixty designs were submitted to Project Never from over a dozen countries. This year already looks even more competitive."

Premier design organizations sponsoring the 2010 Project Never Award include Pantone, Communication Arts, HOW, Print, and Veer. The sponsors donated this year's prizes, which include:

-- Pantone Essentials Advance bundle courtesy of Pantone

-- Print Insider Membership courtesy of Print

-- 1,500 credit pack to Veer Marketplace (valued at $1,500)

-- One-year subscription to HOW

-- One-year subscription to Communication Arts

This year's judging process will include a panel of four industry expert judges from several worldwide agencies. In addition, this year's competition will include an online voting component to complement the judges' input. The 2010 winner will be announced in April and profiled on the Project Never Web site.

"We were incredibly impressed with the submissions last year, which validated our sense that many great designs lie unchosen and often under-appreciated or forgotten," said Kelley Shaw-Wade, founder of Pinkergreen, one of the judges for the Project Never 2010 competition. "As a judge, I am particularly concerned with how well a design accomplishes the original objective, as well as each submission's creative concept, submission presentation, design quality, and how the project would have been executed."

To learn how to become a judge or sponsor of the Project Never award, please email

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