December 03, 2009 12:09 ET Black Friday No Longer Just an American Tradition

TORONTO, ONTARIO--(Marketwire - Dec. 3, 2009) - Canadians may not celebrate Thanksgiving in November, but if this year's statistics are any indication, they have adopted the American tradition of looking online for great deals on Black Friday. Black Friday, which falls on the Friday immediately following the American Thanksgiving holiday, has long been known as the biggest shopping day of the year in the United States. This year Canadian retailers like,,,,,,,, and Apple Canada all held Black Friday sales with online deals for Canadians.

According to Google Trends, there were twice as many searches in Canada for "Black Friday" in 2009 as in 2008. Canada's largest bargain hunting site,, is also reporting a significant increase in interest in Black Friday. The site recorded record traffic with over 260,000 visitors on Black Friday alone. "We saw a 300% increase in the amount our visitors spent through our retail partners," says Derek Szeto, president of Even traditionally Canadian retailers, like, have recognized the growing importance of having a Black Friday sale. "It is important for to participate in Black Friday promotions to ensure we demonstrate our pricing and value advantages versus Canadian and US competitors," says Jeff Fidler, Web Marketing Manager for

Retailers across the country hope that the strong Black Friday interest will translate into strong holiday sales. Those consumers that missed out on the Black Friday sales are hoping that retailers are even more aggressive this Boxing Day as they try to end 2009 on a strong note.


Launched in November 2000, uses the power of community to alert bargain-hunting consumers to Canadian deals via the Internet. The site currently boasts over 2.4 million monthly unique visitors and over 35 million page views a month.

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