RedFlagDeals.com

RedFlagDeals.com

December 19, 2007 08:00 ET

RedFlagDeals.com: Canadians Remain Loyal to Canadian Retailers for Online Shopping Reveals Annual Survey

RedFlagDeals.com launches Boxing Day Sales early!

TORONTO, ONTARIO--(Marketwire - Dec. 19, 2007) - A recent survey conducted by the online bargain shopping gurus at RedFlagDeals.com reveals that nearly 58 per cent of online shoppers still prefer to shop Canadian.

The founder and President of RedFlagDeals.com, Derek Szeto says, "That's great news for Canadian retailers. Even with our looney at it's strongest in 30 years - Canadians still said they prefer to shop Canadian," Szeto added, "Online shoppers are time challenged and looking for the best value. Almost 90% of our respondents go online to get coupons for either in-store or online purchases."

The survey also showed that online shoppers are putting more faith in opinions expressed by fellow shoppers in chat rooms and message boards than in professional reviews of products and services. As a result, RedFlagDeals.com has increased web traffic on the site by over 100 percent this year with more than 1.2M unique Canadian visitors each month.

Results from the survey confirm that Canadians are becoming more active online shoppers and are taking the initiative to compare products, prices, and user reviews on sites like RedFlagDeals.com before making purchasing decisions. When asked what online shopping features they would like in the future, respondents asked for online and mobile alerts, so that they would never miss the best deals.

Information hungry bargain shoppers will be happy to know that RedFlagDeals.com has been working with retailers to provide the earliest possible release of the retailers Boxing Day Sales information to RedFlagDeals.com visitors. The first Boxing Day information is expected to be released before Thursday, December 20.



The survey also reveals where people are shopping. According to the survey,
the top 10 online shopping websites overall are below with 2006 rankings in
parenthesizes:
1. Amazon.ca (3)
2. FutureShop.ca (1)
3. BestBuy.ca (2)
4. NCIX.com (4)
5. Dell.ca (5)
6. Chapters.Indigo.ca (7)
7. CanadianTire.ca (8)
8. TigerDirect.ca (6)
9. Costco.ca (13)
10. Sears.ca (12)

The top three for women are:
1. Amazon.ca, (1)
2. Chapters.Indigo.ca (4)
3. Sears.ca. (5)

The top three for men are:
1. FutureShop.ca (1)
2. Amazon.ca (4)
3. BestBuy.ca. (3)


The number one store that online shoppers would like to see online (men and women) is Wal-Mart.

This survey was completed by over 12,600 RedFlagDeals.com visitors between November 8th and December 8th, 2007 in commemoration with RedFlagDeals.com's seven-year anniversary.

About RedFlagDeals.com:

Launched in November 2000, RedFlagDeals.com uses the power of community to alert bargain-hunting consumers to Canadian deals via the Internet. The site currently boasts over 1.2 million monthly unique visitors and over 20 million page views every month. According to Alexa.com, RedFlagDeals.com is one of the 100 most popular websites in Canada. In recognition of his achievement and innovations as an entrepreneur, the founder of RedFlagDeals.com and president of Clear Sky Media, Derek Szeto, was nominated for the 2007 Ernest & Young Entrepreneur of the Year Award. Visit RedFlagDeals.com at http://www.redflagdeals.com.

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