Yellow Pages Group

Yellow Pages Group

September 22, 2010 13:31 ET Launches a Major Advertising Campaign to Support New Deal of the Day Offer officially enters the growing group buying market

TORONTO, ONTARIO--(Marketwire - Sept. 22, 2010) -, Canada's #1 shopping community, officially launched today Deal of the Day, a free daily group buying newsletter, featuring savings of up to 95% on various products or services. This new service is a natural extension of's existing offering of deals. Also starting today, a comprehensive advertising campaign with radio ads, posters in the metro, web banners and visibility in free newspapers was deployed in Toronto and Montreal.

"This large-scale advertising campaign showcases the importance we place on our entry in the group buying market," explains Stéphane Marceau, Chief Marketing Officer of Yellow Pages Group. "We own and operate leading online properties such as, and, which allows us to introduce unique offers to the millions of consumers who visit our web destinations each month. This new online shopping product benefits both deal-savvy consumers and participating businesses that can take advantage of the visibility our various communication platforms bring them," added Marceau.

The group buying principle is simple: once a minimum number of buyers is reached for a product or service, consumers can take advantage of substantial rebates. Subscribers play an active part in the promotion by forwarding the offer to their friends and families through social networks such as Facebook or Twitter.

" has established itself as a leader in the bargain hunting business over the past 10 years," said Derek Szeto, founder of "We're confident that our experience and solid base of followers will position us as a key player in the group buying business," continued Szeto. "Deal of the Day brings an added offering to our existing members who enjoy finding and sharing deals; it also encourages new savvy consumers to join the community and get access to great daily local deals."

Deal of the Day is now available to Toronto and Montreal consumers, and it will be expanding to other Canadian cities in the coming months. To subscribe, visit

To download high resolution visuals of the advertising campaign, click here.

About is a leading provider of online promotions and shopping tools to Canadians that attracts more than 2.2 million unique visitors every month. is owned by Yellow Media Inc. (TSX:YLO.UN). Yellow Media Inc. owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories,™,™Auto Trader™(.ca), and For more information, visit

Contact Information

  • Yellow Pages Group
    Hind Ounis
    Communications Manager