Yellow Pages Group

Yellow Pages Group

December 08, 2010 13:00 ET's Deal of the Day Expanding to Ottawa-Gatineau on December 8, Bringing Unbeatable Deals From Top Local Merchants

MONTREAL, QUEBEC--(Marketwire - Dec. 8, 2010) - A few months after launching Deal of the Day (,, Canada's #1 shopping community, is today expanding the group buying service to Ottawa-Gatineau on December 8. Residents will therefore be able to register for the free Deal of the Day newsletter and access daily group buying offers with savings of up to 95% on local restaurants, shopping, entertainment and events.

Since its launch in Toronto and Montreal at the end of September, Deal of the Day (including its French-language counterpart Promo du Jour) members have saved just over a total of $1 million in 169 deals. Recently, started offering additional features such as the possibility of purchasing a deal as a gift and earning a $5 credit if, after forwarding a deal to a friend, the person makes a purchase.

"It's now hip to save in Ottawa-Gatineau! With the enthusiasm for Deal of the Day in Toronto and Montreal, we expect this expansion to drive major savings for residents in and around the National Capital Region as well as bring volumes of new customers for local businesses," said Stéphane Marceau, Chief Marketing Officer of Yellow Pages Group.

Deal of the Day's group buying principle is accessible and easy to use. Anyone can purchase an offer. Deal of the Day negotiates amazing discounts with popular local businesses and then sends subscribers free daily emails alerting them to the deals. Once a minimum number of buyers is reached, the offer becomes active. Subscribers are therefore encouraged to forward the deal to their friends and families through social media networks such as Facebook or Twitter, in order to activate the offer and take advantage of the deal's substantial rebates. Users get an additional incentive by receiving compensation if a referral makes a purchase.

By guaranteeing a large number of new customers, Deal of the Day offers an innovative marketing vehicle for local small- and medium-sized businesses while also bringing in vital dollars in new revenue.

"As most people are now holiday shopping, Deal of the Day is a simple way to find a present or enjoy local restaurants, products or cultural outings for less," said Derek Szeto, founder of "With this expansion to other cities, people with relatives in Ottawa-Gatineau will be able to purchase great gifts by browsing Deal of the Day offers in these cities as well," added Szeto.

To subscribe to Deal of the Day, visit and select your city.

About is a leading provider of online promotions and shopping tools to Canadians that attracts more than 2.2 million unique visitors every month. Since September 2010, helps Canadians make substantial savings with its new group-buying service, Deal of the Day. is owned by Yellow Media Inc. (TSX:YLO). Yellow Media Inc. owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories,™,™Auto Trader™(.ca), and For more information, visit

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