Yellow Pages Group

Yellow Pages Group

October 08, 2010 12:23 ET's Deal of the Day Launches "10-10-10" : 10 Consecutive Deals for $10

TORONTO, ONTARIO--(Marketwire - Oct. 8, 2010) - As of tomorrow, Deal of the Day,'s free daily group buying newsletter, will launch the "10-10-10" promotion to mark October 10, 2010. This promotion will offer 10 consecutive deals for $10 on local restaurants, activities, museums and more from October 9 to October 21. Savvy consumers and bargain hunters in Toronto and Montreal can mark their calendars and benefit from these incredible deals featuring discounts up to 95% to start holiday shopping early, treat themselves, or enjoy a nice meal with friends without breaking the bank!, Canada's #1 shopping community, recently launched Deal of the Day at the end of September 2010, with daily deals featuring savings on various products or services. Since Deal of the Day is a group buy, consumers are encouraged to forward the offer to their friends and families by email or through social networks such as Facebook or Twitter for each offer to be activated.

"The 10-10-10 promotion offers daily deals at a very low price point, which can help save time and money as people start attending holiday parties or shop for gifts," highlighted Stéphane Marceau, Chief Marketing Officer of Yellow Pages Group. "The possibility to forward a deal by email or through Facebook or Twitter is also a great opportunity to express a wish for a specific gift to close friends and family members," added Marceau.

"With the economic slowdown, consumers have been forced to change their shopping habits. Online shopping has increased by 18%(1) in two years, and people are actively comparing prices, looking for deals and increasingly interested in joining group buy offers such as Deal of the Day. The low price point also makes it easy for consumers to try a specific product or service," said Derek Szeto, founder of

Upcoming Deals


Deal of the Day will start its "10-10-10" promotion with the Montreal Science Centre, celebrating its 10th anniversary this year. From October 9 to October 11, Montrealers will be able to purchase a voucher to get a pass to the Montreal Science Center for just $10, a 50% off rebate. This exceptional deal makes a great outing: from the "Sex: A Tell-All Exhibition", to the "SiO2: The Science of Glass" exhibition, or the other experiments and activities featured, the Montreal Science Centre caters to everyone.

Other upcoming deals in Montreal:

  • La Crêperie Bretonne TY-Breiz Inc, Oct. 12 – $10 voucher for a $20 worth purchase, a 50% rebate.

  • La Muse Fleuriste, Oct. 13 – $10 voucher for a bouquet of freshly cut flowers worth $30, a 67% rebate.

  • Philip's Lounge, Oct. 15 – $10 voucher for $25 worth of food and drinks, a 60% rebate.

  • Ovarium spa, Oct. 18 – $10 voucher for a $22 session of light and sound therapy, a 55% rebate.

  • Céramic Café, Oct. 19 – $10 voucher for a $25 purchase, a 60% rebate.

Toronto partnered with Kitchen Stuff Plus, the leading discount retailer in housewares and home décor, to enable users to enjoy a $20 worth of home items including furniture, kitchen gadgets, home décor and more for just $10, which represents an 50% rebate. This first "10-10-10" Deal of the Day will make a perfect hostess gift for a holiday season dinners or just a nice addition to one's kitchen or home décor accessories. The deal is available from October 9 to October 11.

Other upcoming deals in Toronto:

  • Burrito Loco, Oct. 12 – $10 voucher for a 20.75$ meal, a 51% rebate.

  • 188 Hair and Nail Spa, Oct. 13 – $10 voucher for $20 of beauty supplies, a 50% rebate.

  • Bikram Yoga, Oct. 14 – $10 voucher for 10 yoga classes worth $180, a 94% rebate.

  • Vivid Pizzeria, Oct. 15 – $10 voucher for $20 worth of food, a 50% rebate.

  • Patris Restaurant, Oct.18 – $10 voucher for $20 worth of food, a 50% rebate.

Deal of the Day is now available in Toronto and Montreal, and it will be expanding to Calgary, Edmonton, Hamilton, Ottawa, Quebec City, Vancouver and Winnipeg in the coming months. To subscribe, visit and select your city.

About is a leading provider of online promotions and shopping tools to Canadians that attracts more than 2.2 million unique visitors every month. is owned by Yellow Pages Group, which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories,™,™,
 Auto Trader™(.ca), and For more information, visit

(1) Canadian Internet Use Survey, "E-commerce: Shopping on the Internet" section, Statistics Canada, September 2010.

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