Redi-Data Acquires KM Lists

FAIRFIELD, NJ--(Marketwire - Mar 6, 2012) - Redi-Data, Inc., a leading provider of healthcare professional, consumer and business data and email lists, announced the acquisition of KM Lists, a full-service list provider for over a quarter century. KM Lists' products and industry experience across all data verticals -- particularly healthcare -- will augment Redi-Data's already robust offerings, furthering the company's position as an industry leader.

Redi-Data's extensive databases include records on over 173 million consumers, 100 million households, 16 million businesses and over one million healthcare professionals. Redi-Data is also one of a limited number of official database licensees of the American Medical Association and the American Dental Association.

The acquisition of KM Lists expands the company's holdings. To Redi-Data's industry-leading healthcare product line, KM Lists also adds quality, hard-to-find data products, including sought-after data such as their list of 700,000 mental health professionals.

"KM Lists has the same commitment to innovative, quality data products that Redi-Data customers are accustomed to," said Redi-Data General Manager Dori Bruno. "The acquisition gives Redi-Data a clear competitive advantage, empowering our clients with greater opportunities to reach healthcare professionals. We've made a commitment to aggressive growth in 2012, and KM Lists is a cornerstone in our rapid expansion."

KM Lists will be formally known as "KM Lists, a Division of Redi-Data" with no interruption in service. In addition to adding Redi-Data's lists to its product line, KM Lists will now offer Redi-Data's end-to-end multi-channel marketing solutions, including list services, data processing, email deployment, variable print on demand to the existing customer base.

"We take pride in our vast knowledge of the data business and our continual commitment to providing exceptional data products," said Pam Holden, Vice President, KM Lists. "The acquisition will enable us to further that commitment, by offering the AMA List, ADA List, data installs, variable data printing (VDP) and more to our existing and new clients. With expanded data and deployment integrated under one roof, we are perfectly positioned for the one-to-one digital age. It's a win-win for all of our customers."

About Redi-Data, Inc.

Redi-Data, Inc. provides healthcare professional, consumer and business data, mail and email lists. The company offers a diverse selection of information and data points including demographic, geographic, financial and lifestyle. Redi-Data also offers lead verification, as well as comprehensive data processing and turnkey direct marketing services. As an industry leader in healthcare information, Redi-Data is a preferred licensee of the American Medical Association (AMA), American Dental Association (ADA), and American Society of Health System Pharmacists (ASHP). We have the world's most complete healthcare postal and email data bases. For more information, visit www.redidata.com or read our blog at http://blogs.redidata.com.