Redi-Data Announces File Enhancements That Strengthen Its Suite of Marketing Solutions

FAIRFIELD, NJ--(Marketwire - Aug 17, 2011) - Redi-Data, Inc. a leading provider of consumer, business and healthcare professional data and email lists, announced that it has added access to an additional 100 million cell phone records to the consumer files available with Redi-Connect®, the company's proprietary real-time lead verification and data enhancement solution.

Used in call centers and on web platforms with minimal installation and set-up, Redi-Connect enables better customer targeting through the real-time availability of detailed demographics, buying habits, lifestyle details and econometric characteristics. Redi-Connect not only identifies anonymous callers and website visitors with as little information as a phone number, address or email address, it verifies and improves leads by providing additional intelligence that can be used for targeted messaging at the point of contact and optimized call-routing.

The powerful information available via the Redi-Connect platform can also be used in batch processing or other real-time data append applications for the development of follow-up marketing campaigns based on accurate and actionable customer data.

"Obtaining relevant data about customers and prospects is key to one-to-one marketing. Getting that information with speed and ease is crucial to marketing campaign success," said Michael Kroll, Product Manager at Redi-Data. "Our data is robust, can be delivered in milliseconds via our Redi-Connect platform, and is available for license at a reasonable cost. It's what companies need for the greater marketing capabilities that lead to increased sales."

Redi-Connect's real-time data is powered by Redi-Data's industry-leading databases, including over 173 million consumers, 99 million households, over 17 million business professionals, over 80 million residential and 100 million cell phone numbers, over 90 million consumer emails and over one million healthcare professionals.

About Redi-Data, Inc.

Redi-Data, Inc. provides consumer, business and healthcare professional data, mail and email lists. The company offers a diverse selection of information and data points including demographic, geographic, financial and lifestyle. Redi-Data
also offers lead verification, comprehensive data processing and turnkey direct marketing services.

As an industry leader in healthcare information, Redi-Data is a preferred licensee of the American Medical Association (AMA), American Dental Association (ADA), and American Society of Health System Pharmacists (ASHP), and has an extensive collection of physician and medical professional email addresses.

Redi-Data also offers data services including Redi-Analytics to help rate potential customers based on risk and response data. Other services include list hygiene, data processing and postal processing such as National Change of Address, Delivery Sequence File, Delivery Point Validation, and data and phone number appends for business and consumer files.

For more information, visit www.redidata.com or read our blog at http://blogs.redidata.com

Note to editors: Copyright 2011. Redi-Data and Redi-Connect are registered trademarks of Redi-Data, Inc. Protected by International Copyright Law.