SOURCE: Redi-Data


August 02, 2011 14:00 ET

Redi-Data Announces Successful Partnership With National Lawn Care and Service Company

Lawn and Garden Industry Leader Using Redi-Data's Lead Verification and Data Enhancement Solution for Targeted Marketing Efforts

FAIRFIELD, NJ--(Marketwire - Aug 2, 2011) - Redi-Data, Inc., a leading provider of consumer, business and healthcare professional data and email lists, announced today that it has completed a successful installation and implementation of Redi-Connect® for one of the largest franchised lawnseed and service companies in the country. Redi-Connect is Redi-Data's proprietary real-time lead verification and data enhancement solution.

The partnership represents the latest addition to the growing roster of clients that have seen improvements in the success of their marketing efforts through Redi-Connect. Used in call centers and on web platforms with minimal installation and set-up, Redi-Connect enables better customer targeting through the real-time availability of detailed demographics, buying habits, lifestyle details and econometric characteristics. Redi-Connect not only identifies anonymous callers and website visitors with as little information as a phone number, address or email address, it verifies and improves leads by providing additional intelligence that can be used for targeted messaging at the point of contact and optimized call-routing.

"In today's challenging business environment, companies depend upon targeted marketing that is only possible with detailed data," said Peter Brooks, Director of Data Services and Web Applications, who directed the project design and implementation. "This is especially difficult for a company that sells wholesale but provides retail customer service. Because of the nature of the sales model, nearly all incoming inquiries are anonymous. Since implementation, the client has seen real value in the form of turning anonymous inbound activity into enhanced leads at a reasonable cost. The company wins, the franchisees win, and the customers, who ultimately receive relevant product and service information, win."

Redi-Connect's real-time data is powered by Redi-Data's industry-leading databases, including over 173 million consumers, 99 million households, over 17 million business professionals, over 80 million residential and 100 million cell phone numbers, over 90 million consumer emails and over one million healthcare professionals.

About Redi-Data, Inc.

Redi-Data, Inc. provides consumer, business and healthcare professional data, mail and email lists. The company offers a diverse selection of information and data points including demographic, geographic, financial and lifestyle. Redi-Data
also offers lead verification, as well as comprehensive data processing and turnkey direct marketing services.

As an industry leader in healthcare information, Redi-Data is a preferred licensee of the American Medical Association (AMA), American Dental Association (ADA), and American Society of Health System Pharmacists (ASHP), and has an extensive collection of physician and medical professional email addresses.

Redi-Data also offers data services including Redi-Analytics, an analytic component to help rate potential customers based on risk and response data. Other services include list hygiene, data processing and postal processing such as National Change of Address, Delivery Sequence File, Delivery Point Validation, and data and phone number appends for business and consumer files.

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Note to editors: Copyright 2011. Redi-Data and Redi-Connect are registered trademarks of Redi-Data, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

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