REDKEN Canada

REDKEN Canada
ONEXONE Foundation

ONEXONE Foundation

August 11, 2008 12:10 ET

REDKEN Canada and ONEXONE Foundation Launch Canada's Biggest Charity Hair Cut-A-Thon

Second annual week-long fundraising drive at 160 salons helps cut out child poverty and suffering one snip at a time

TORONTO, ONTARIO--(Marketwire - Aug. 11, 2008) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

Celebrate a good hair day for a good cause. REDKEN Canada and ONEXONE today announced that proceeds from every haircut, in-salon service, individual donation and products sold at REDKEN's 160 participating salons across Canada from Monday, August 11 to Sunday, August, 17 will be donated to the ONEXONE Foundation. Canadians coast-to-coast can participate in this week-long national fundraising event by booking an appointment at their local REDKEN salon or visiting www.redken.ca for a list of participating locations.

Thirty REDKEN stylists brought their salon chairs and services to the streets today to set, style and cut hair for thousands of Canadians, local celebrities, ONEXONE Ambassadors and REDKEN executives for the children's charity in downtown Toronto, Ontario. The day-long event at Yonge-Dundas Square marks the launch of the second annual fundraising drive.

"In Canada, nearly one in six children live in poverty," says Joelle Berdugo Adler, ONEXONE Founder and Diesel Canada President. "Last year's REDKEN Cut-A-Thon went a long way in helping us reach our fundraising goals and made a difference in the lives of children in Canada and around the world."

"Last year Canadians across the country helped us raise $100,000 for ONEXONE. We are aiming to make an even bigger difference this year," says Terry Ritcey, Director of Education, REDKEN Canada. "You can help by making an appointment at your local REDKEN salon."

About ONEXONE Foundation

ONEXONE is a Canadian charitable organization committed to providing aid and preserving the lives of children in Canada and around the world. Founded by Diesel Canada President Joelle Berdugo Adler in 2005, ONEXONE has raised millions for its philanthropic partners and ongoing initiatives including H2O Africa Foundation, Yele Haiti, Assembly of First Nations, Child Haven, Healthy Kids International, Free The Children, War Child Canada, Right to Play, the African Children's Choir, Millennium Promise, Child Find Ontario and Spread the Net. For more information visit www.onexone.org.

About REDKEN Canada

REDKEN is a leading manufacturer of professional hair care, styling and hair colour products, where superior technology is balanced with the industry's best educators and a street sense of fashion that keeps REDKEN on the cutting edge. REDKEN is available and guaranteed only at fine salons in Canada. Get inspired. See your stylist. To learn more visit www.redken.ca or call 1.866.9.REDKEN.

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