SOURCE: Firecracker PR

Firecracker PR

October 12, 2009 10:30 ET

Reduce Your Annual Public Relations Budget by Up to $161,200: Free Report From Firecracker PR Shows You How

"Seven Ways to Reduce Your PR Budget by $161,200 This Year (While Still Showing Results)" Gives Practical Advice for Companies

LOS ANGELES, CA--(Marketwire - October 12, 2009) - Firecracker PR, a virtual PR firm offering creative public relations services at affordable rates, today released a new free report outlining concrete ways companies, large and small, can reduce their public relations budgets while showing the same or improved results. The report, titled "Seven Ways to Reduce Your PR Budget by $161,200 This Year (While Still Showing Results)," shows how to leverage recent changes in the field of PR to cut your costs, whether through the use of new technology or new methodology.

The free report includes the following:

--  how technology and virtual remote working is changing the face of PR
--  why you may be wasting over $3,000 a year with your wire service
--  how to break the addiction to expensive and time-consuming tradeshows
--  why the press releases you send out may be doing you more harm than
--  how overbilling by traditional PR agencies can be costing you up to
    $60,000 in waste
--  the true cost of hiring internally versus outsourcing
--  if you really need a media monitoring service or not

"Companies continue to face unrelenting pressures to reduce costs in this historic downturn," says Edward Yang, President of Firecracker PR. "Yet at the same time, these companies are looking for ways to drive top line growth. It is a dilemma that all marketing departments, large and small, are grappling with. We've outlined actual steps they can take today to immediately see their public relations budgets come down. These tips have been tried with great success by many of our clients."

The good news is that the traditional way of conducting PR is rapidly changing. "Technology PR" has eliminated the need for certain expensive services, and creative companies are finding ways to generate media attention while adhering to a strict budget.

To download the free report, please visit

About Firecracker PR

Firecracker PR, located in Los Angeles, CA, is a virtual public relations agency that provides companies with creative PR services at rates up to 50% less than traditional agencies. Firecracker leverages the latest changes in technology to secure media coverage for its clients. Visit

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