SOURCE: Redux Holdings, Inc.

January 03, 2007 10:11 ET

Redux Holdings Establishes Permanent Core Groups for Expanding Portfolio Holdings

LOS ANGELES, CA -- (MARKET WIRE) -- January 3, 2007 -- Redux Holdings, Inc. (PINKSHEETS: RDXH) announced today that it has established a strategic internal structure to develop operating divisions and for the placement of investment holdings. The Company announced that it has established the following Permanent Core Groups: Consumer Services, Nutrition and Supplements, and Technology.

The Consumer Services Core Group will focus on services and products that are primarily service based and retail oriented. Current subsidiaries that will report under the Consumer Services Core Group include:

--  B2B Center Manager -- A state-of-the-art, 256-station sales and
    marketing call center that will operate as an outbound marketing platform
    for many of Redux's subsidiaries, investments and partnerships.
--  One World Science / Merchant Services: A joint venture with Radius,
    Inc. a national credit card ISO.  Redux owns a 40% stake in the joint
    venture.  This subsidiary offers credit card processing services to small-
    and medium-sized businesses throughout the United States with a focus on
    small business and restaurants.
    
The Nutrition and Supplements Core Group will focus on investments, partnerships and acquisitions in the Natural Foods, Supplements and Nutraceutical sectors. Current subsidiaries that will report under the Nutrition and Supplements Core Group include:
--  Naturade, Inc. -- An 80-year-old publicly traded company (OTCBB: NRDC)
    focuses on the development and distribution of natural supplements to
    promote healthy living and improved quality of life.  Naturade products can
    be found at more than 20,000 retailers throughout the United States and
    include the following well recognized brand names:
    
    Naturade Total Soy™, Naturade Pure Soy™, Symbiotics™, AGELESS™,
    DietLean™, ReVivex™, Naturade Children's Expectorant, Naturade Herbal
    Expectorant, NRG Protein Booster™, and others.
    
The Technology Core Group will focus on acquisitions, investments and partnerships in projects involved with computer hardware, computer and internet-based software platforms, as well as telecommunications and other opportunities in high technology sectors. Initially, current subsidiaries that will report under the Technology Core Group include:
--  WebMenu, Inc. -- A leading edge, computer software firm who develops
    proprietary computer software programs and internet-based software
    applications.  In 2005, via independent marketing representatives, total
    sales of keywords grossed over $33 million in revenue through its patented,
    proprietary internet search engine www.webmenu.com.  Redux Holdings owns a
    30% equity position in WebMenu, Inc. and through this affiliation has
    exclusive rights to a number of proprietary software applications that have
    been fully developed.
    
Redux Holdings CEO and Chairman, Adam Michelin, commented on the new structure, "I am pleased to begin developing the structure at Redux into a more corporate model. We have been in acquisition mode over the last 9 months and have now reached a point where it simply makes sense to begin to separate functions within the organization. As we already have subsidiaries that will be placed in each of the Permanent Core Groups, this formal announcement allows us to have a more defined structure and better accountability within the Company. We are continuously evaluating acquisition candidates and have several right now that I feel may offer excellent opportunities. We are still in the due diligence stage and will update our investors should we decide to move forward with any of them. All of the opportunities that we are currently evaluating fall within our Core Group strengths and should be able to be implemented into our corporate structure with minimal out of pocket costs."

About Redux Holdings, Inc.

Redux Holdings acquires assets of underperforming and distressed companies on a non-cash basis and isolates, recombines and manages those assets to increase their value and to develop profitable strategic options. The Company is distinguished by the extensive experience of its personnel in quickly identifying, analyzing and stabilizing these businesses opportunities effective companies and when appropriate effecting rapid turnaround and asset monetization.

This press release may contain forward-looking statements. The words "estimate," "possible" and "seeking" and similar expressions identify forward-looking statements, which speak only as to the date the statement was made. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted, or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.

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