SOURCE: ZoomSystems

ZoomSystems

ZoomSystems

December 02, 2010 15:38 ET

Reebok and ZoomSystems Announce Automated Retail Partnership

Reebok to Be the First Ever Apparel Brand Available in ZoomShops™ at Airports, Military Bases, Resorts and Shopping Malls Nationwide

SAN FRANCISCO, CA--(Marketwire - December 2, 2010) - Reebok's Sports Licensed Division (SLD) announced a partnership with San Francisco based automated retailer ZoomSystems to bring the premier sports brand to ZoomShops in airports, military bases, resorts and shopping malls across the U.S.

The partnership between Reebok's Sports Licensed Division and ZoomSystems will mark the first time that ZoomSystems, the global leader of automated retail solutions, has ever partnered with an apparel brand. If projected sales numbers are met over the next three years the Reebok SLD and ZoomSystems partnership will expand to 375 locations around the country and will act as the largest retail outlet for Reebok's Sports Licensed products.

"Reebok's Sports Licensed Division is excited to bring consumers the instant gratification that ZoomSystems automated retail provides to consumers," said Kenny Gamble, Vice President and General Manager of Reebok's Sports Licensed Division. "Shoppers can get their favorite team logo, choose between men's or women's styles and select appropriate sizes from this consumer friendly shopping experience. As the premier provider of Sports Licensed apparel and headwear we are proud to be able to satisfy today's busy consumers while they are on the go any time of day."

"We are always thrilled to bring consumers the best brands. Reebok Retro Sport is one of those brands," says Gower Smith, CEO of ZoomSystems. "It's particularly exciting to be offering apparel in a ZoomShop for the first time with Reebok's Retro Sport Collection. The convenient locations in malls and airports provide consumers with the instant gratification of retail when purchasing their favorite team logo from a ZoomShop," adds Smith.

The Reebok ZoomSystems partnership will launch with Reebok's Retro Sport collection. Nine of the NFL's throwback, vintage logos will be available to consumers for both men and women in a super soft cotton tri-blend t-shirt. The women's t-shirt is available in a figure flattering, v-neck style, and makes for a great gift idea. All ZoomShops will carry these styles for the Chicago Bears, Dallas Cowboys, New England Patriots, New York Giants, New York Jets, New Orleans Saints, Oakland Raiders, Philadelphia Eagles and the Pittsburgh Steelers.

About Reebok
Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.

About ZoomSystems
Founded in 2002, San Francisco-based ZoomSystems enables brands to place their products directly in the path of consumers in an intensely interactive manner, removed from the competitive clutter of traditional retail. ZoomShops offer the convenience of online shopping with the instant gratification of retail. ZoomSystems partners with leading brands to implement networks of automated retail stores in high-traffic locations such as airports, shopping centers, supermarkets, and retail stores. For more information about ZoomShops, including locations, visit www.zoomsystems.com.

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