SOURCE: Reed's, Inc.

Reed's, Inc.

May 05, 2009 09:00 ET

Reed's, Inc. Adds Social Media Elements to Marketing Plan

Company Launches New YouTube Channel, Facebook Fan Page and Twitter Site

LOS ANGELES, CA--(Marketwire - May 5, 2009) - Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has launched a YouTube channel and is aggressively expanding its Social Media Marketing efforts.

Reed's was recently chosen as an online Social Media case-study offered by Marketwire and presented by Expansion + Internet Marketing PR Founder Sally Falkow. As part of this case-study Reed's discovered that there is a vigorous online conversation going on about their company and their brands. In addition to participating in the study, Reed's, Inc. has directed IRTH Communications to add strategic Social Media elements to their marketing program, which includes the following:

--  A branded YouTube channel with content for consumers and stakeholders:
--  A purpose-built DEL.ICIO.US page:
--  A presence on Facebook with a fan page:
--  A Twitter feed:

Chris Reed, Founder and CEO of Reed's, commented, "We have had local and national TV coverage, a focus spot on more than one CNBC program, been a question on Jeopardy and have been covered twice on the Food Network. Our new YouTube channel contains these spots as well as several other videos made by our fans."

Reed continued, "Social Media is new to us, but we are seeing the results of participating in the online conversation already. We plan to continue expanding our strategy with new ideas and feedback from our online fans. Social Media is a key way for us to hear from our customers and create areas of support and networking."

"Reed's is an ideal subject for the social media case-study," said Sally Falkow, content strategist at Expansion +. "They have brand ambassadors who talk about their products online, there are Mom bloggers who have a strong interest in the health benefits of ginger and natural sodas, and there are financial bloggers who are interested in the performance of the company. Knowing this kind of information opens the door to many opportunities."

Mark Moline, Managing Partner of IRTH Communications, LLC commented, "Reed's is an incredible brand with a loyal and growing consumer following. We believe the company is ideally suited to marketing online and establishing a presence in the Social Media world. YouTube and Facebook combined have over 500,000,000 users. We are exposing Reed's to a whole new audience of consumers who may not have known about the company or its brands prior."

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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