SOURCE: Reed's, Inc.

Reed's, Inc.

May 19, 2011 09:30 ET

Reed's, Inc. Announces Completion of SQF 2000 Certification

LOS ANGELES, CA--(Marketwire - May 19, 2011) - Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, today announces its completion of their SQF Certification.

The company has successfully qualified and has been granted SQF 2000 status as of May 6th, 2011. Reed's has satisfied all the necessary requirements and has been granted a certificate of registration in the category of non-alcoholic beverages, brewed sodas, sparkling juice and mineral water.

"There is nothing casual about obtaining SQF certification for a plant. This is one the highest quality standards in the world and is very well respected in the food industry. The speed at which we were able to accomplish this milestone is a testament to the people we have on board and our commitment to providing Private Label. We have a number of new Private Label customers that required the SQF certification in order to start producing for them. In fact, the largest retailers in the world including Wal-Mart require SQF Certification to do private label for them. Interest in our unique Private Label product capabilities continues to grow. We are not using our proprietary branded flavors with Private Label, but are either knocking off national brands or developing unique products for our new Private Label customers. Our current Private Label customers include some of the largest retailers in the country. We expect our Private label business to continue to expand for the foreseeable future," stated Chris Reed, Founder and CEO of Reed's, Inc.

About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed's started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its Reed's All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Contact Information

  • Investor Relations Contact:
    Mr. Michael Sclafani
    Wall Street Communications Group, Inc
    Tel: 303-903-2090
    E-mail: Email Contact