SOURCE: Reed's, Inc.

Reed's, Inc.

July 24, 2012 08:30 ET

Reed's, Inc. Announces Distribution Agreement for North Central Region of Alabama

New Distribution Partnership Opens Reed's and Virgil's Brands to 31 Counties, Including Birmingham, Huntsville, Alexandria, Muscle Shoals and Tuscaloosa Markets

LOS ANGELES, CA--(Marketwire - Jul 24, 2012) - Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a new distribution agreement with Supreme Beverage Company Inc., a full-service beverage distributor located in Birmingham, Alabama, representing alcoholic and non-alcoholic national brands like Miller, Coors, Heineken, Red Bull, XINGtea, Welch's and many more. Supreme Beverage has been in business since 1946, and has grown to become one of Alabama's leading beer wholesalers handling 5.5 million cases, while operating five warehouses across the North Central region of the state.

Neal Cohane, Senior Vice President of Sales & Marketing for Reed's, Inc., commented, "Our southern distribution build-out continues. Reed's and Virgil's brand presence strengthens with every new distributor we partner with across the US. Supreme Beverage is clearly a well-established, proven leader, within the beverage distribution marketplace in Alabama. Being able to partner with a distinctive and long-established leader such as Supreme, speaks volumes as to the strength of the Reed's and Virgil's brands today."

About Supreme Beverage Company Inc

Joe Schilleci, Sr. established Supreme Beverage Company Inc. (SBC) in 1946, by selling Cook's Beer in Bessemer, AL. Since that time, SBC has grown to become a 5.6 million case beverage distributor, operating five warehouses across North Central Alabama. SBC remains a family business, owned and operated by Charles Schilleci and J. B. Schilleci, Jr. Through their dedication, vision, and hard work, SBC has become the premier beer wholesaler in Alabama, impacting their customers in all aspects of the business: Domestic, Import, Craft, FMB, and Non-alcoholic.

SBC's mission is, "To be the best in providing quality products and quality service to our valued customers!"

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages.

Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed's, please visit the Company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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