SOURCE: Reed's, Inc.

Reed's, Inc.

April 14, 2015 08:30 ET

Reed's, Inc. Announces Distribution Expansion With Wonderland Distributing Co.

Distribution of Reed's and Virgil's Underway in Northern California

LOS ANGELES, CA--(Marketwired - Apr 14, 2015) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has partnered with Wonderland Distributing Co. in Northern California for distribution of Reed's Ginger Brews and Virgil's sodas throughout Siskiyou County. Wonderland Distributing Co. was founded 65 years ago and currently represents an extensive portfolio of brands including headliners Miller Coors, Heineken, Guinness and Gallo wine and spirits, along with craft brews including Lost Coast, Eel River, Mendocino and Dogfish Head.

Neal Cohane, Senior Vice President of Sales and Marketing for Reed's, stated, "Distribution is always the most challenging aspect of beverage sales. Partnering with distributor strongholds in a region is the key to closing voids at a steady pace and increasing the national footprint of our brands. We are eager to expand our brand presence with Wonderland in the Northern California region."

Rich Vanni, Manager of Wonderland Distributing Co., commented, "We have been looking for more natural products that are a great fit with our area of the country. The Reed's and Virgil's brands are the lead items in our continued efforts to meet the demand of retailers catering to natural food enthusiasts. Our company prides itself on consistent service and distribution, and we expect to significantly increase consumer exposure of Reed's and Virgil's in Northern California."

About Wonderland Distributing Co.
Wonderland Distributing Co. was founded in 1949 in Mt. Shasta, California, and today remains a family owned and run distribution company. Wonderland distributes beer, wine, spirits and soft drinks throughout Siskiyou County and services 150+ retail accounts in the territory.

Facebook: https://www.facebook.com/Wonderlanddist

About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed's products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. The company is celebrating 25 years of hand crafting the best sodas in the world, naturally, in 2014.

For more information about Reed's, please visit the Company's website at: http://www.reedsinc.com call 800-99-REEDS.

Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew

Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew

SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.