SOURCE: Reed's, Inc.

Reed's, Inc.

April 17, 2012 08:30 ET

Reed's, Inc. Announces Distribution for Utah

Cultivation of Distribution Network Progresses

LOS ANGELES, CA--(Marketwire - Apr 17, 2012) - Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a new distribution agreement with Golden Beverage Company, a full service beverage distributor located in Ogden, Utah, selling and servicing a diverse portfolio of beers including Miller, Coors, Pabst, Tecate and Dos Equis, along with a host of other craft beers, including Utah's number one Micro-Brew, Wasatch/Squatters. Golden has gained a reputation over the years for building strong distribution for many leading carbonated and non carbonated soft drinks, waters and energy drinks, as well as a growing selection of family oriented beverage brands. Golden prides itself on having a superior sales team, high employee satisfaction, low employee turnover and a drive to build volume, as well as brand equity.

Chris Reed, Chief Executive Officer and Founder of Reed's, Inc., remarked, "The state of Utah is a unique marketplace and a great fit for our unique, caffeine-free Reed's & Virgil's brands. We are excited to launch this partnership with Golden Beverage and anticipate substantial expansion of our brands throughout the Ogden, Salt Lake City and Provo regions."

Neal Cohane, Senior Vice President of Sales & Marketing for Reed's, Inc. commented, "Golden's success is derived in large part due to their beer distribution, including the Coors & Miller brands, however, they are also realizing great success in the non-alcoholic market and are driving volume growth and geographical expansion in this area. Our partnership with Golden Beverage bolsters our distribution to mainstream retailers, and heightens our presence in Utah providing more consumer availability of our Reed's and Virgil's brands."

About Golden Beverage
Golden Beverage Company is a full service Beverage Distributor located in Ogden, Utah. Their territory includes Weber County, Northern Davis County, Morgan County, Box Elder County, Cache County, Rich County and Northern Summit County.

Golden Beverage sells all Miller, Coors, Pabst, Tecate and Dos Equis brands along with a host of other beers, including Utah's top Micro-Brew, Wasatch/Squatters. They have a growing portfolio of soda, energy and family oriented beverage brands. In early 2010 Golden Beverage purchased a warehouse in Lindon, UT to service their growing business in Salt Lake City and the Provo, Orem area.

About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the Company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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