SOURCE: Reed's, Inc.

Reed's, Inc.

January 14, 2014 08:30 ET

Reed's, Inc. Announces Manhattan Beer Distributors to Begin Full Line Distribution of Reed's Culture Club Kombucha Throughout Metropolitan New York Market

LOS ANGELES, CA--(Marketwired - Jan 14, 2014) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Manhattan Beer Distributors will begin distributing all eight flavors of Reed's Culture Club Kombucha throughout Manhattan, the surrounding boroughs and Hudson Valley (upstate New York). Manhattan Beer Distributors is the largest Coors and single-market beer distributor in the country, and carries flagship brands that include Corona and Sam Adams, along with numerous other diverse and craft beverages.

Chris Reed, Founder and Chief Executive Officer of Reed's, Inc., commented, "We have had a solid, longstanding partnership with Manhattan Beer since 2007, and this new authorization to distribute our full line of Kombucha represents huge penetration into one of the mostly densely populated areas in the country. Our partners at Manhattan Beer Distributors recognize this explosive and emerging category, and want to maximize this distribution opportunity. The metro New York millennial consumer is a huge demographic that truly understands the health benefits of kombucha. This partnership with Manhattan Beer Distributors opens up the opportunity to place our kombuchas in thousands of retails stores where millennials are shopping and eating every day."

About Manhattan Beer Distributors

Over the past thirty-five years, Manhattan Beer Distributors has strived to become the premier full-service beverage company in Metro New York. Our mission is to assist you in best serving your customers. We promise to provide you with a diverse portfolio of profitable products, sold by a highly trained sales staff, and delivered on demand by a dedicated delivery force. It is this commitment to customer service that has enabled us to remain one of the best-established and most respected distribution companies.

The Story

In the late 1970s Simon Bergson started his business as the owner-operator of a small beverage center in lower Manhattan, New York City. In 1978 the closing of the Rheingold Brewery enabled Simon to obtain the local distribution rights to Carling Black label and Tuborg. Thus Manhattan Beer Distributors was born, fulfilling one of Simon's dreams -- becoming a franchised beverage distributor, buying directly from suppliers and providing best-in-class service to his customers. From those humble beginnings of operating out of a 4,000 square foot warehouse with 3 delivery trucks, Manhattan Beer Distributors has managed consistent growth for over 35 years. We now have over 1.5 million square feet of warehousing, strategically located throughout our distribution territory.

Mission Statement

As a diversified distributor of high quality beverages, we are focused on providing complete customer satisfaction, serviced by well-trained company personnel in an environment that recognizes and rewards teamwork and commitment towards our shared goals. We are truly dedicated and committed to the growth and development of each associate. Our mission is to profitably grow our business through attainment of clearly communicated goals.

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed's, please visit the Company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.