SOURCE: Reed's, Inc.

Reed's, Inc.

April 04, 2012 06:30 ET

Reed's, Inc. Announces New Distribution Agreement for the Greater Detroit / Ann Arbor Regions of Michigan

Mainstream Distribution Continues to Build

LOS ANGELES, CA--(Marketwire - Apr 4, 2012) - Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a new distribution agreement with Intrastate Distributors Inc., a beverage wholesale corporation headquartered in Detroit, Michigan.

Neal Cohane, Senior Vice President of Sales and Marketing for Reed's, Inc., stated, "This partnership with Intrastate gives us 100% coverage in the state of Michigan, but more importantly it brings us an opportunity for tremendous growth in the greater Detroit and Ann Arbor markets. Intrastate demonstrates a long history of expertise in the non-alcoholic and new age beverage category with exceptional relationships with independent retailers."

Chris Reed, Founder & CEO, commented, "Historically, Michigan, particularly Detroit, has been a strong ginger ale market. We fully intend to leverage our resources to turn Michigan into a strong Reed's & Virgil's market. Our sales team is focused on developing distribution partnerships in every area of North America, including natural food and mainstream distributors. These new and expanded partnerships will provide the opportunity to drive incremental volume and revenues for the future."

About Intrastate Distributor's Inc.

Intrastate Distributor's Inc. was founded in 1981 in Detroit, Michigan. The Company is a wholesale distribution corporation focused on the sales of water, juice, soda pop and beer to chain and independent retailers. Large brands include Snapple, Tropicana and Arizona Teas. In the mid 1990s Intrastate purchased a 172,000 square foot facility from Pepsi Cola Bottling due to ever increasing demand and sales of their products throughout Detroit and Ann Arbor.

About Reed's, Inc.

Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the Company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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