SOURCE: Reed's, Inc.

Reed's, Inc.

June 04, 2009 09:00 ET

Reed's, Inc. Announces Partnership With DP Distribution

Mainstream Distribution Company Has 22 Branches Strategically Located Throughout the US and Puerto Rico

LOS ANGELES, CA--(Marketwire - June 4, 2009) - Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide announced today that it has formed a partnership with DP Distribution, one of the largest independently owned consumer products distributors in the US.

Based in Miami, FL, DP Distribution has 22 branches strategically located throughout the US and Puerto Rico. Their vast reach allows them to service much of the US as well as Central and South America, the Islands and Caribbean.

"This is a major step for Reed's, something we have been working to accomplish for quite some time. This relationship will prove immensely valuable as we continue our move into mainstream," commented Eddie Pearson VP of Sales for South Region. "DP has the reach and expertise to get Reed's and Virgil's products positioned in many different types of accounts, and they work with some of the top brands in the world, including Dole, Campbell's, Dr. Pepper/Snapple, Sunny Delight and others. We are in great hands with the DP team and we couldn't be more pleased."

Adam Wieder, VP of purchasing for DP Distribution, stated, "We are extremely excited about bringing on this new line of beverages into our portfolio of brands. Reed's & Virgil's fill a unique void in our product line. The growth of 'all natural/premium' brands into mainstream channels of business is what attracted us to this proposition, and Reed's & Virgil's will prove to be a very successful addition to sell to our retail partners."

About DP Distribution

DP Distribution focuses on providing our accounts with consumer packaged goods. As your partners in distribution, we understand your needs and strive to meet and exceed them every day. With a proven track record of outstanding performance in customer service, order fulfillment, delivery, product education, and product offerings, we are always looking to help you achieve success.

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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