SOURCE: Reed's, Inc.

Reed's, Inc.

July 09, 2013 08:30 ET

Reed's, Inc. Announces Reed's Culture Club Kombucha Now Available at Giant Eagle Stores

Reed's Culture Club Expands Brands Presence in at Least 150 of Their 231 Giant Eagle and Market District Stores

LOS ANGELES, CA--(Marketwired - Jul 9, 2013) - Reed's, Inc. (NYSE MKT: REED) maker of the top-selling sodas in natural food stores nationwide, announced today that Giant Eagle has authorized Reed's Culture Club Kombucha throughout their stores located in Pennsylvania, Ohio, West Virginia and Maryland.

Neal Cohane, Senior Vice President of Sales and Marketing stated, "Our partnership with Giant Eagle continues to expand. This new authorization establishes Reed's brand presence in an entirely new section of Giant Eagle stores; Reed's Culture Club Kombucha is now being merchandised in the produce section. Our product is being distributed by two of Giant Eagle's functional beverage produce distributors, Alber & Leff and Midland Foods. We have been closely monitoring the performance of the first four skus authorized by Giant Eagle back in February. Early indicators demonstrate that the brand's performance has been strengthening each week. Due to such early success with the Reed's Culture Club Kombucha, Giant Eagle recently authorized the addition of two more of our newest flavors, bringing our total Kombucha presence to six skus."

About Giant Eagle

Giant Eagle Inc., is one of the nation's largest food retailers and distributors with approximately $9.3 billion in annual sales, which would make the company the 27th largest privately held company on Forbes magazine's largest private corporations list. Giant Eagle is also a recent recipient of Grocery Headquarters' Retailer of the Year Award and the EPA's ENERGY STAR Retail Partner of the Year Award. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 231 supermarkets in addition to 172 fuel and convenience stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.

About Reed's Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed's, please visit the Company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.