SOURCE: Reed's, Inc.

Reed's, Inc.

September 03, 2014 17:02 ET

Reed's, Inc. Announces Reed's Culture Club Kombucha Now Available at Hy-Vee Stores

Reed's Kombucha Expands Presence Into 125+ Hy-Vee Supermarkets in the Midwest

LOS ANGELES, CA--(Marketwired - Sep 3, 2014) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that the Hy-Vee, Inc. chain of supermarkets based in Iowa, has agreed to begin carrying six flavors of Reed's Culture Club Kombucha in approximately 125+ of their supermarkets in the Midwest: Lemon Ginger Raspberry, Hibiscus Ginger Grapefruit, Goji Ginger, Cabernet Grape, Passion Mango Ginger and Coconut Water Lime Kombucha. Hy-Vee, Inc. operates 230+ supermarkets throughout eight Midwestern states and ranks among the top 25 supermarkets in the U.S.

Chris Reed, Founder and CEO of Reed's, Inc. stated, "We're thrilled to partner with Hy-Vee, an award-winning chain, as our presence reaches deeper in the Midwest. Our growth in this region is reflective of the continued demand and momentum for our brands that we are recognizing nationwide. Reed's Culture Club Kombucha, in a short period of time, has gained national presence and continues to see strong growth with numerous distribution opportunities on the horizon."

About Hy-Vee, Inc.

Hy-Vee, Inc. is an employee-owned corporation operating 237 retail stores across eight Midwestern states with sales of more than $8 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Supermarket News, the authoritative voice of the food industry, has honored the company with a Whole Health Enterprise Award for its leadership in providing services and programs that promote a healthy lifestyle. For more information, visit www.hy-vee.com.

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed's products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains.

For more information about Reed's, please visit the Company's website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew

Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.