SOURCE: Reed's, Inc.

Reed's, Inc.

March 02, 2010 08:25 ET

Reed's, Inc. Begins Production and Shipment of Its New Ginger-Based 'Reed's Rx' Remedy for Nausea and Motion Sickness

Ginger Has a Tradition of 30 to 40 Centuries of Being Used as a Nausea Relief

LOS ANGELES, CA--(Marketwire - March 2, 2010) - Reed's, Inc. (NASDAQ: REED) (OTCBB: REEDP) ("Reed's" or "the Company"), maker of the top-selling sodas in natural food stores nationwide, announced the introduction of its new 'Reed's Rx' Natural Ginger Nausea Relief for the drug store channel. The Company has already begun producing and shipping its 'Reed's Rx' Natural Ginger Nausea Relief to drug stores and has placed its first advertisements into drug store trade publications. The product is being launched in convenient 4-packs of 5.5-ounce cans and is a brew of fresh ginger, honey, pineapple juice, and lemon and lime juices with added vitamin B6.

"We have received many testimonials over the years from people who have used our products for motion sickness, morning sickness and nausea. In addition, ginger has a very long history of use as a remedy for nausea. It was documented to be used by the early Roman Empire in 1000 B.C. and shows up in early medical texts dating from 1600 B.C. As a result, we decided to create a new line of products based on the Reed's Ginger Brew brand and geared for the drug store trade under the 'Reed's Rx' brand," stated Chris Reed, Founder, Chairman and Chief Executive Officer of Reed's, Inc. "They are both delicious and effective."

Mr. Neal Cohane, Senior VP of Sales and Marketing of Reed's, Inc., commented, "The 'Reed's Rx' product line represents an exciting new growth area, and is a testament to the naturalness and healthiness of our products, which can be used to treat nausea and motion sickness. This new product allows us to access over 240,000 convenience, grocery, and drug stores across the U.S. that have stomach aisles offering over-the-counter nausea relief products, as well other channels, including hospitals, cancer centers, airports, and cruise ships, where consumers are looking for natural alternatives. We believe this represents an exciting new opportunity to significantly grow our sales beyond traditional food and supermarkets."

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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