SOURCE: Reed's, Inc.

Reed's, Inc.

January 12, 2010 09:15 ET

Reed's, Inc. Engages INDIGO Marketing to Market Reed's Brands in Western Canada

LOS ANGELES, CA--(Marketwire - January 12, 2010) - Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores across the United States, announced a strategic new partnership with Vancouver, Canada-based INDIGO Marketing, Inc. Food Brokers (Western Canada's Pre-eminent Natural Products Broker). This partnership is set to begin on January 18th, 2010 and will help increase Reed's presence across Western Canada.

INDIGO Marketing represents many of the most recognizable and successful natural brands in North America throughout Western Canada. Reed's partnership with INDIGO will help the Reed's, Virgil's, China Cola and Sonoma Sparkler brands gain a stronger foothold in some of the largest western Canadian grocery retailers, including Safeway, Federated Coop, Real Canadian Food Superstores, Sobey's, and more.

Christopher Reed, Founder Chairman and CEO of Reed's, Inc., stated, "We are pleased to be working with INDIGO Marketing. They are the premier natural food brokerage firm in Western Canada and a clear leader in the natural food industry. While we do have existing customers in Western Canada we are hoping INDIGO will add some serious horsepower to our sales and marketing in this area."

Mr. Reed added, "Many top US natural food brands have become major players in Canada. The Canadian consumer is sophisticated, wants natural and organic alternatives, and overall, Western Canada has weathered the economic slowdown better than other parts of North America. The potential for the Reed's, Virgil's and our other product lines throughout this region is strong and even stronger now that we are working with the team at INDIGO."

INDIGO owners Gail Mountain, Debbie Hollett and Gordon Truscott, stated, "This is an extremely exciting opportunity for our company to represent the Reed's, Inc. brands in western Canada. We recognize that the Reed's brands are clear leaders within the natural soft drink category and have watched their successes throughout the years. We are fortunate to be able to develop a strategic alliance with the Reed's team."

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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