SOURCE: Reed's, Inc.

Reed's, Inc.

March 04, 2010 08:30 ET

Reed's, Inc. Establishes New Relationship With Associated Wholesale Grocers (AWG)

Six Reed's SKUs and Six Virgil's SKUs Now Available to Over 2500 Retail Outlets in the AWG Network

LOS ANGELES, CA--(Marketwire - March 4, 2010) - Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has established a new retail relationship with Associated Wholesale Grocers (AWG). AWG has authorized six SKUs for the Reed's Ginger Brew line and six SKUs for Virgil's Soda line.

The 12 SKUs include: Reed's Extra, Premium, Original, Raspberry, Cherry & Spiced Apple Ginger Brews; and Virgil's Root Beer, Cream Soda, Black Cherry Cream Soda, Diet Root Beer, Diet Cream Soda & Diet Black Cherry Cream Soda.

Associated Wholesale Grocers (AWG) is a retailer-owned cooperative serving over 1900 retail member stores and 600 affiliated stores with a complete assortment of grocery, fresh meat, produce, specialty foods, health care, and general merchandise items. AWG and its subsidiaries, which operate through an extensive distribution network and eight distribution centers, deliver to retail outlets in 24 states. AWG recorded sales of $6.9 billion in 2008.

Mr. Eddie Pearson, Reed's VP of Sales Southern Region, stated, "This partnership with AWG continues our focus on intelligently and methodically building our distribution coverage throughout the South to mainstream stores currently outside of our core customer base."

Mr. Chris Reed, Founder, Chairman and CEO of Reed's, Inc. commented, "AWG is a great addition to the Reed's distribution system. Gaining access into Associated Wholesale Grocer gives us the potential to gain entry into 2500 retail supermarkets in 24 states. This continues our march across the U.S. to gain presence for our Reed's & Virgil's brands in mainstream supermarkets while driving sustained growth for the company and our shareholders."

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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