SOURCE: Reed's, Inc.

Reed's, Inc.

September 24, 2009 08:30 ET

Reed's, Inc. Expands Presence Within Approximately 300 A&P Stores Throughout Connecticut, Massachusetts, New York, Pennsylvania, New Jersey, Delaware, Maryland, Virginia & the District of Columbia

LOS ANGELES, CA--(Marketwire - September 24, 2009) - Reed's, Inc. (NASDAQ: REED) announced today that its Reed's and Virgil's brands will now be carried in the mainstream beverage aisles within approximately 300 stores operated by The Great Atlantic & Pacific Tea Company (A&P) (NYSE: GAP). A&P has agreed to begin carrying select packages of Reed's & Virgil's brands in all A&P, Waldbaum's, A&P Super Foodmart, The Food Emporium & Super Fresh stores throughout the Northeast & Mid-Atlantic region.

Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates 436 stores in 8 states and the District of Columbia under the following trade names: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, Super Fresh and Food Basics.

Christopher Reed, Founder Chairman and CEO of Reed's, Inc., stated, "A&P opens up distribution throughout the Greater Metro NY & Mid-Atlantic markets. Reed's and Virgil's will gain exposure to millions of new consumers, many of whom, being mainstream grocery shoppers, have not yet been exposed to our premium soda products. This is a great opportunity to expand our reach and brand awareness within mainstream, which is great for our company and great for our stakeholders."

Neal Cohane, Senior Vice President of Sales & Marketing for Reed's, Inc., commented, "This is another positive step towards building Reed's brand ubiquity across the country. Having the ability to gain distribution into all these A&P banner stores will be extremely valuable to building brand awareness throughout Metro NY. We are looking forward to developing strong 'pull' programs that will ensure our mainstream consumers learn all about the benefits and functionality of ginger and Reed's Ginger Brews."

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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