SOURCE: Reed's, Inc.

Reed's, Inc.

June 01, 2011 09:30 ET

Reed's, Inc. Launches Dr. Better, a New Flavor, Under the Virgil's Premium Soda Brand

LOS ANGELES, CA--(Marketwire - Jun 1, 2011) - Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, is proud to announce the launch of the Dr. Better flavor under the Virgil's Premium Soda Label. The flavor was created with all-natural ingredients including whole spices and sweetened with natural raw cane sugar. In addition, the no calorie, no sugar Virgil's Zero Dr. Better will also be released. It is sweetened with 100% Stevia.

Dr. Better will compete in the super-premium natural soda category and strengthens the overall Virgil's brand as a dominant and growing force in the category. While many of Virgil's flavors have been developed from traditional recipes and refined to a distinctive taste, Dr. Better was developed in a very different way. The team of flavor engineers determined the quality taste first and worked backwards to find the perfect recipe using only natural ingredients including vanilla, birch, nutmeg, natural cherry juice and a hint of prune juice.

"We are so excited about the release of Dr. Better. We knew we were going to enjoy the process of creating a memorable soda but we couldn't have anticipated how outstanding the final flavor would be. As beverage lovers and curious minds we have always wondered what it would take to create a soda flavor that is distinctive yet reminiscent of something from your childhood. It's a new twist on an old flavor," says Reed's, Inc. founder and CEO, Chris Reed.

Dr. Better will be rolled out in stores beginning in mid-June. Virgil's Dr. Better will be available at a suggested retail price of 4.99 per 4-pack.

About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural foods industry, sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed's started producing Private Label natural beverages for select national chains. Its six award-winning, non-alcoholic Ginger Brews are unique in the beverage industry. Ginger Brews are made using fresh ginger, spices and fruits with a brewing process that predates commercial soft drinks. Reed's, Inc. owns Virgil's Root Beer, the top-selling cola line in natural foods, as well as China Cola, the top-selling natural foods cola. Recently, Reed's introduced its Reed's All Natural Ginger Nausea Relief product for the drug store and grocery retail channels. Reed's also acquired the Sonoma Sparkler brand at the end of 2009, an all natural sparkling juice celebration drink with an established customer base. Other product lines include Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, and restaurants nationwide. Reed's products are also sold in Canada and Mexico, along with a small presence in Europe, the Middle East, South Africa, Japan and Singapore. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Contact Information

  • Investor Relations Contact:
    Mr. Michael Sclafani
    Wall Street Communications Group, Inc
    Tel: 303-903-2090
    E-mail: Email Contact