SOURCE: Reed's, Inc.

Reed's, Inc.

March 23, 2010 07:30 ET

'Reed's Rx' Over-the-Counter Anti-Nausea Products to Be Carried in CVS Pharmacy Stores Nationwide

Product Line Expected to Be on Store Shelves in April 2010

LOS ANGELES, CA--(Marketwire - March 23, 2010) -  Reed's, Inc. (NASDAQ: REED) (OTCBB: REEDP) ("Reed's" or "the Company"), maker of the top-selling sodas in natural food stores nationwide, announced today that CVS Pharmacy Inc., operator of over 7,000 CVS/pharmacy and Longs Drug Stores nationwide, will begin carrying the new 'Reed's Rx' line in the digestive/stomach aisles of CVS Pharmacy stores nationwide. 'Reed's Rx' products are over-the-counter ginger-based remedies for nausea and motion sickness.

"Consumers have been using our natural products for morning sickness and motion sickness for years. Some doctors and cancer patients have reported its effectiveness with easing the discomfort associated with chemotherapy. We have found a lot of exciting research and historical evidence pointing to ginger as an effective remedy for nausea throughout history, some dating back as far as the early Roman Empire," commented Mr. Chris Reed, Founder, Chairman and CEO of Reed's, Inc. "A ginger based nausea relief product is an obvious natural remedy, and we already have a reputation for making the highest quality natural beverages with ginger. As a result, we developed our 'Reed's Rx' line."

Mr. Reed added, "CVS is cutting edge in its offerings and has been integrating natural alternatives into their stores for quite some time and we are pleased that we could attract a leading retailer like CVS to carry this new product nationwide on launch."

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,000 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at General information about CVS/pharmacy and CVS Caremark is available at

About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

Follow Reed's on Twitter at:

Reed's Facebook Fan Page at:

Subscribe to Reed's RSS feed at:

More information can be found at:

About CVS Caremark
CVS Caremark is the largest pharmacy health care provider in the United States. Through its integrated offerings across the entire spectrum of pharmacy care, CVS Caremark is uniquely positioned to provide greater access, to engage plan participants in behaviors that improve their health and to lower overall health care costs for plan sponsors and participants. As one of the country's largest pharmacy benefit managers (PBMs), CVS Caremark provides access to a network of approximately 60,000 pharmacies, including approximately 7,000 CVS/pharmacy stores that provide unparalleled service and capabilities. The company's clinical expertise includes one of the industry's most comprehensive disease management programs. General information about CVS Caremark is available through the Company's Web site at

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Contact Information