SOURCE: ReelTime Rentals, Inc.

May 03, 2007 18:33 ET

ReelTime Joins With ITEX as Promotional Partners

SEATTLE, WA -- (MARKET WIRE) -- May 3, 2007 -- Today ITEX Corporation and ReelTime.com (PINKSHEETS: RLTR) join as marketing partners, as Seattle Trade Exchange LLC, an ITEX Corp. franchisee, has committed to purchase $50,000 of ReelTime’s services for marketing and distribution to 22,000 ITEX members and their employees.

This morning ReelTime was featured as the “National Spotlight” featured item that went out to over 22,000 members and their 100,000 plus employees. Members are being encouraged to use ReelTime subscriptions as an employee benefit as well as a premium in order to attract new business in their promotions. “We have been anxiously awaiting ReelTime’s beginning its marketing push of what I consider to be a product that could potentially disrupt not only an industry but our entertainment habits as well. We are very pleased to be in on the beginning of this campaign and have high expectations,” said Bobbi Roberts, ITEX IBABD board member and Franchisee.

Barry Henthorn, ReelTime’s CEO, said, “ITEX is an exciting part of this campaign as we roll out ReelTime to the view of the world.” He continued, “The ITEX dollars we will earn from this campaign will be spent on our other promotional activities including banner ads, printing, and traditional media advertising.”

About ITEX

ITEX, The Membership Trading Community, is a leading marketplace for cashless business transactions in North America. ITEX processes more than $250 million a year in transactions through 22,000 member businesses managed by 95 franchisees and licensees. Member businesses increase sales through an exclusive distribution channel by utilizing the ITEX Dollar to exchange goods and services. ITEX is powered by ITEX Payment Systems, the leading payment technology platform for processing cashless business transactions. ITEX is headquartered in Bellevue, Washington.

About ReelTime.com:

ReelTime.com's mission is to deliver diverse programming, for rental or by subscription, over its online broadband network, enabling viewers to watch whatever they choose, anytime and anywhere they want to see it -- all they need is a broadband connection. ReelTime offers the first DVD quality "Point, Click, and Watch" user experience available on the World Wide Web. ReelTime is providing the public the next generation of online viewing technology, designed with the built in capacity for unlimited growth. For more information, go to ReelTime.com.

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