SOURCE: ReelTime Rentals, Inc.

March 12, 2008 06:30 ET

ReelTime Rentals Announces Partnership With LG Sports Marketing

The Two Companies to Co-Promote Mixed Martial Arts Content

SEATTLE, WA--(Marketwire - March 12, 2008) - ReelTime Rentals, Inc. (PINKSHEETS: RLTR) announced today that the company has reached an agreement with LG Sports Marketing to create a mixed martial arts (MMA) online video portal. The new, ad supported MMA site, www.ReelMMA.com, will use ReelTime's IRDS delivery platform and will provide consumers free access to MMA related TV shows and movies, fighter interviews, training tips, and fights, with additional premium events available on a pay-per-view basis. MMA content will also be available ad-free to ReelTime subscribers on ReelTime.com. Under the terms of the agreement, LG Sports Marketing will be taking an equity position in ReelTime and both companies will market the co-branded site.

Barry Henthorn, ReelTime's CEO, commented, "Mixed Martial Arts has exploded in popularity in recent years. Their pay-per-view events had a 424% gross revenue increase from 2005 to 2006. MMA's diverse fan base, consistently high ratings, and unprecedented access to the 18-35 year-old male demographic, position MMA as some of the most prominent programming available. We expect this partnership to drive immediate traffic to both ReelMMA.com and ReelTime.com right out of the gate."

Jason Genet, President of LG Sports Marketing, said, "Mixed Martial Arts represents some of the most sought after content on the internet. Users from all over the world seek out this content, and the content creators have struggled to find ways to protect their investment from pirating while at the same time making it available to the widest possible audience. I've been continually impressed with ReelTime's content delivery platform. It solves the digital rights management problems in the industry while allowing full DVD-quality viewing of content. We have seen non-mainstream websites like Sherdog.com beat websites like Oprah.com and Howardstern.com in traffic and stickiness of the visitor. If we can generate 30% of that traffic to ReelMMA.com and expose this demographic to the ReelTime experience, it will be a win-win for all involved."

MMA pay-per-view events are attracting increasing attention, with approximately 169 million fans regularly watching MMA pay-per-view events each year. One of these events, the Ortiz vs. Shamrock fight, was the fourth highest rated show among all cable network sporting events in 2006. Of the Top Ten list, the first two were professional football, the third was college football, and the rest included NBA playoffs, the NFL draft, and World Cup Soccer. ReelMMA.com will initially feature notable fighters including "Showtime" Jamie Varner, the World Extreme Cagefighting (WEC) 155 pound World Champion.

About LG Sports Marketing

LG Sports Marketing is a full service Sports Marketing and Management company. LG focuses on the fastest growing sport in the world, Mixed Martial Arts. LG provides their clients unbeatable access to the elusive 18-35 year-old demographic. LG's clients allow fighters to train and fight full-time, providing them the best shot at becoming world champions. When LG's fighters do well, LG's clients win too, with elevated brand exposure across the board. LG Sports Marketing is pro-fighter but run by successful businessmen, bringing together the best of both worlds to present one of the most rewarding marketing/branding experiences for companies in a diverse set of industries. LG fighters are partial owners of the company. Their success, LG's client's success, and LG's success are all tied together in the common goal of building brands and champions. For more information, visit www.lgsportsmarketing.com.

About ReelTime Rentals, Inc.

ReelTime Rentals' mission is to deliver diverse programming, for rental or by subscription, over its online broadband network, enabling viewers to watch whatever they choose, anytime and anywhere they want to see it -- all they need is a broadband connection. ReelTime offers the first DVD quality "Point, Click, and Watch" user experience available on the World Wide Web. ReelTime is providing the public the next generation of online viewing technology, designed with the built in capacity for unlimited growth. ReelTime Rentals can be found on the internet at www.reeltime.com.

Forward-Looking Statements

This news release includes comments that may be deemed forward-looking within the meaning of the safe harbor provisions of the U.S. Federal Securities Laws. These include, among other things, statements about expectations of future events or transactions, sales of products or performance. Forward-looking statements are subject to risks and uncertainties that may cause the company's results to differ materially from expectations. These risks include the company's ability to execute its business plan, having necessary financing in time to meet contractual obligations and support the business activity, and other such risks as the company may identify and discuss from time to time, including those risks disclosed in the company's current and future filings with the Securities and Exchange Commission. Accordingly, there is no certainty that the company's plans will be achieved.

Contact Information

  • FOR FURTHER INFORMATION, please contact:

    ReelTime Rentals, Inc.:
    Joe DeLaura
    (732) 904-3872
    jd@reeltime.com