SOURCE: Reflektion

Reflektion

October 05, 2015 09:00 ET

Reflektion Doubles Client Base, On Track to Achieve 400 Percent Revenue Increase in 2015

Company Also Named Digital Commerce Startup of the Year Finalist by Shop.org

SAN FRANCISCO, CA--(Marketwired - Oct 5, 2015) - Reflektion, the digital commerce catalyst that optimizes discovery, consideration, and purchases for each individual shopper in real time, today announced the company has doubled its client base in the last six months and is on track to increase revenue by 400 percent in 2015. The company served over 200 million individualized pageviews in August alone and expects to reach an annual total of more than 2 billion by the end of this year. Reflektion has also been named one of three finalists for the Shop.org Digital Commerce Startup of the Year.

Reflektion continues to exceed expectations for flagship clients including The Walt Disney Company, Converse, Uniqlo, and O'Neill Clothing. This year, the company has signed new brands including The Green Bay Packers, Liberty Interactive Corporation's Buy Seasons, Buy Costumes, and Birthday Express. Reflektion delivers an average 70 percent increase in shopper engagement and 26 percent increase in conversion rates for existing clients that include of a wide range of categories such as apparel, footwear, toys, sporting goods, food products, and health and beauty.

"Our strategic partnership with Reflektion has far exceeded our expectations," said Eric Kirkhofer, COO of BuySeasons. "Our results from the platform have significantly outperformed anything else we've evaluated. Reflektion's approach is incredibly unique." Reflektion deployed three websites for Buy Seasons, each in a matter of weeks.

Reflektion's digital commerce solution is outpacing traditional, first generation personalization tools by 20-50 percent. Unlike other solutions which are foundationally dependent on product or segmentation based methods, Reflektion's core technology is uniquely built around capturing and responding to each individual shopper's intent in real time. By continuously optimizing digital discovery, consideration, and purchases, Reflektion drives millions of incremental conversion events as well as more qualified traffic for leading retailers of all sizes. Reflektion's analytics engine mines a massive accumulation of real-time data to improve performance continuously, critical in today's fast moving digital world.

"Our platform is already doing for web merchandising what Google did for search by achieving outstanding results at massive scale," states Sean Moran, CEO of Reflektion. "We start by using real-time shopper intelligence to drive on-site conversion to a higher level. Our clients are now looking for us to dramatically improve the effectiveness of their marketing activities, including email and marketing messages."

As Reflektion grows, it continues to attract trusted advisors. The company has recently expanded its advisory board to include Gokul Rajaram, former product lead at LinkedIn and Head of Product at Square, who joins Steve Papa, former founder and CEO of Endeca, Eduardo Castro Wright, former vice chairman of Wal-Mart, and other board members. Notable investors include Intel Corporation, Nike, and individuals such as Marc Benioff, chairman and CEO of Salesforce.com, and Ray Lane, former COO of Oracle.

CEO Sean Moran will present live on stage in Philadelphia at the Shop.org Digital Summit session scheduled for Wednesday, October 7th from 10:30 a.m. - 11:30 a.m. ET, room 121. Also during the event, Reflektion will be exhibiting in booth 1243 from October 5-7.

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About Reflektion

Reflektion drives millions of incremental conversion events as well as more qualified traffic for leading retailers of all sizes, including The Walt Disney Company, Converse, Uniqlo, and O'Neill Clothing. The company's core technology is uniquely built around capturing and responding to each individual shopper's intent in real time and the continuous optimization of digital discovery, consideration, and purchases. Reflektion generates significantly higher returns than legacy Personalization platforms with conversion rates increasing by an average of 26%. The company is backed by leading investors including Intel Capital and Nike.

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