SOURCE: Reflektion

Reflektion

February 12, 2015 09:00 ET

Reflektion, The Home Depot, Golfdiscount.com and eBags to Discuss e-Commerce Personalization at eTail West 2015

Reflektion CEO to Discuss Why True One-to-One Personalization Is the Answer to Delivering a Better Shopping Experience for Consumers and Growth for eTailers

SAN FRANCISCO, CA--(Marketwired - Feb 12, 2015) - Reflektion™, an innovator in retail personalization and predictive analytics, today announced that CEO Sean Moran will join senior executives from The Home Depot, Golfdiscount.com and eBags on a panel at the 2015 eTail West Summit, taking place February 17-20, 2015 at the JW Marriott Palm Desert Resort & Spa in Palm Desert, CA. The panel, "The Evolution From Mass To Personal: The Personalization Journey," will discuss current personalization tools, when and where within the e-Commerce experience personalization offers an ROI, and how retailers can benchmark against their own personalization strategies.

Personalization sheds light on what is relevant to the customer and helps them find the right products they are looking for. Reflektion will discuss how retailers can deliver true one-to-one personalization not based on generic correlations or overly broad associations, but individual information. Every search query, click, product view and customization choice signals a great deal about a specific person's preferences. By capturing real time customer data, it is possible to begin illustrating an accurate sketch of a customer's needs from a single visit. By combining individualized historical data with real time relevancy, retailers can better anticipate immediate needs. Over time, this experience becomes smarter and more intuitive and results in dramatic increases in revenue and customer satisfaction.

Panelists include:

  • Reflektion: Sean Moran, CEO
  • The Home Depot: Shawn Coombs, Director of Product Management
  • Golfdiscount.com: Shilo Jones, VP eCommerce
  • eBags: Peter Cobb, EVP & Co-Founder

Where:
eTail West 2015
JW Marriott Palm Desert Resort & Spa
74-855 Country Club drive
Palm Desert, CA, 92260

When:
Thursday, February 19th at 2:30pm PT

TWEET THIS: Join @reflektioninc, @HomeDepot and more at #eTailWest 2/19 at 2:30pm to explore #ecommerce #personalization http://ow.ly/I3wN3  

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Follow Reflektion on LinkedIn at: https://www.linkedin.com/company/reflektion

About eTail West
eTail launched in 1999, and has been dedicated in supporting the growth of the retail industry ever since. What started off as 100 people in a room discussing where this sector is headed, has lead to 2000 senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers.

About Reflektion 
Reflektion is a state of the art personalization and predictive analytics platform for retailers and brands. Based in Silicon Valley, Reflektion was founded in 2012 by machine-learning superstars to bring the most advanced technologies into commerce businesses. Reflektion offers a quick and easy way for its customers to achieve greater revenue, better conversion and more page views, without investing in new systems. Reflektion does the number crunching, deep learning and application delivery from the cloud on a subscription basis. Reflektion's patented algorithms reduce computational overhead by hundreds of times, enable modeling of millions of users every day and predict with high confidence what customers will do next. For more information visit www.reflektion.com.

Contact Information

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    Kristina Richmann
    Trainer Communications
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    925.271.8216