SOURCE: Reflexis Systems

July 16, 2007 10:09 ET

Reflexis Systems and Enfotrust Networks Offer Task Execution Solution to the Retail Industry

RTE™ Solution Provides In-Store Task Management Aligned by Priority

DEDHAM, MA and KENNESAW, GA--(Marketwire - July 16, 2007) - Reflexis Systems and Enfotrust Networks have partnered to offer a comprehensive in-store service solution to the retail industry. Aimed at mid-sized and growing retailers, RTE™ is Enfotrust's integrated Retail Task Execution solution delivered via a "SaaS" (Software as a Service) model and powered by Reflexis' RetailAction™ application. Utilizing RTE™, retail planners can coordinate key store activities, optimize workloads, and monitor task completion and compliance levels in all stores. MSO (Merchandise Service Organization) workers can access task assignments and update completion status using handheld devices or a desktop terminal, providing dynamic updates and better overall project implementation, monitoring and management. RTE™ also improves store associate productivity and drives consistent execution by dynamically assigning in-store tasks aligned by priority -- allowing store associates to focus on key tasks and allocate more time to assisting customers.

"Enfotrust has a lot of experience with the MSO marketplace, as well as with delivering software and services through our MSP business model. Reflexis Systems has a great deal of experience in the retail industry. The two companies together provide a next-generation merchandising management solution for the retail industry that will cut costs and boost sales immediately," said Nicholas Steele, CEO of Enfotrust.

"Reflexis has helped some of the world's biggest and best-known retailers increase sales, boost productivity, and ensure the consistent store-level execution of their strategy," said Prashanth Palakurthi, founder and CEO of Reflexis. "Our partnership with Enfotrust will enable MSO's and mid-sized retailers to experience similar operational gains and a rapid Return on Investment by implementing the 'On Demand' Reflexis solution."

About Enfotrust Networks

Founded in 1998, Enfotrust Networks, LLC is a recognized mobility solutions expert, specializing in the delivery of workforce automation solutions and services for the Retail Industry. Enfotrust provides value to leading retailers, marketing service organizations (MSO's), manufacturers, wholesalers and other industries with business solutions for merchandising, training, compliance, SKU management, ordering, and inventory management. These solutions are delivered through a fully-managed MSP business model allowing clients to focus on their people and processes, while Enfotrust provides application integration, device lifecycle management, managed hosting, training, customer support, and client services for a fixed monthly fee. More information is available at

About Reflexis Systems, Inc.

Reflexis helps retailers turn strategy into action with the integrated RetailAction™ suite of Retail Execution Management solutions. Reflexis customers include The Home Depot, Metro AG, Tesco plc, Sears Holdings, Staples, B&Q, Circuit City, Toys "R" Us, Barnes & Noble, AutoZone, and many other Top 250 Global Retailers. Reflexis customers have reported dramatic improvements in store-level compliance with corporate strategies, empowering them to increase average ticket sales and improve field and store management productivity throughout their chains.

The Reflexis suite of products features the RetailAction Manager™, RetailAction KPI Activator™, RetailAction StoreWalk™, and RetailAction LaborScheduler™. Reflexis Systems, Inc. is privately held and headquartered in Dedham, Massachusetts, with international offices in the UK and India. For more information, visit

Contact Information

  • For further media inquiries:
    Lynda Smith
    Vice President of Marketing
    Enfotrust Networks
    Kennesaw, GA
    (678) 264-2400
    Email Contact

    David L. Andrews
    Marketing Communications Director
    Reflexis Systems, Inc.
    Dedham, MA
    (781) 493-3400
    Email Contact