SOURCE: Regal Life Concepts, Inc.

December 15, 2008 09:00 ET

Regal Life Adds Wine Industry Veteran to Advisory Board

PHOENIX, AZ--(Marketwire - December 15, 2008) - Regal Life Concepts, Inc. (OTCBB: RGLC) is pleased to announce that it has added Terry C. Moran to the Company's Advisory Board. Mr. Moran will assist Regal Life and its pending portfolio investment company, Awa Wine Co. Ltd., in the overview and oversight of marketing strategy, branding and in identifying premium wine brands for distribution through the growing Awa Wine distribution network in Asia.

As a 12-year veteran of the international wine scene, Mr. Moran possesses in-depth knowledge of the global wine distribution marketplace. As President of Amati Corporation, he founded the highly acclaimed, super premium Schönmarke Gold Icewine brand and has developed a successful wine distribution business. He created a global market for the Schönmarke brand, which includes international distribution into Asia and Europe. As the first Icewine marketed in American duty free stores, Schönmarke pioneered and established the Icewine category in duty free channels.

Mr. Moran's wine brand building experience has given him a unique perspective on the art and practice of corporate identity development. In addition to marketing his own Icewine brand, he also represents California wineries in travel retail and export markets and consults with wine companies on product branding and market penetration strategy.

Mr. Moran's international experience includes the expansion of the Schönmarke Icewine brand to Japan, Korea and Taiwan and he has attained strategic high-level knowledge of the China wine import and distribution business.

Terry Moran commented: "It is indeed a pleasure to join the Regal Life advisory board as I see tremendous opportunity in the emerging wine import business in China. The Awa Wine distribution and wine club membership concept is very impressive. I believe the Awa business model presents great opportunities for scaling up its operations quickly and that the company will soon become widely known as an innovator in the premium wine import business in China."

Eric Wildstein, Regal's CEO, stated: "With the pending strategic investment in China-based Awa Wine Co., we are extremely pleased to be in a position to leverage the wine industry expertise of Mr. Moran. In addition to advising Regal Life management in areas relating to this rapidly growing sector, Mr. Moran may also provide opportunities for expanding wine product assortments through his sourcing network of contacts within North American and European wine industries."

China Wine Marketplace

The market for wine in China is on a steady and accelerating growth curve. With the middle class in China estimated to soon exceed the entire United States population -- the demand among these urban consumers is driving the emergence of the industry. Specifically, this growing demographic of affluent Chinese is developing into a large market for imported wines.

Since the mid-1990s there has been a significant increase in wine consumption in large and medium-sized cities in China, which has led to a dramatic rise in wine imports. The average annual growth rate of this market exceeds 15%.

Evidence of the emerging popularity of imported wine is the fact that, according to Chinese Customs Service, annual wine imports have grown from 711,000 litres in 1995 to more than 41 million litres in 2007.

Further Information

Please feel free to call Investor Communications toll-free on 1-888-367-3077 or 1-480-773-9967 to obtain further information. Please visit:

About Regal Life Concepts, Inc.

Regal Life Concepts, Inc. is a publicly traded company with headquarters in Phoenix, Arizona. Regal Life Concepts, Inc. is strategically positioning itself in the health, wellness and lifestyle arena and is investigating further opportunities in Asia. Regal Life Concepts, Inc. trades on the NASDAQ OTC BB under the ticker symbol: RGLC. The Company is focused on the health and wellness sector with a multi-faceted approach to market penetration. The company has identified two major growth industries -- Wine Distribution Market in China and Health and Wellness Tourism.

On behalf of the Board

Eric Wildstein, President

Forward-Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's belief that Regal Life Concepts, Inc. can identify and successfully negotiate business prospects in Asia, and that the Company can successfully operate such prospects. Actual results may differ materially from those currently anticipated due to a number of factors beyond the reasonable control of the Company. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

Contact Information

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    Regal Life Concepts, Inc.
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    Or 1-480-773-9967